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Bunchball Hires Amy Richards From Google to Lead Product Marketing

Posted on: Wednesday, 27 May 2009, 07:00 CDT

Company Prepares for Future Growth and Makes Additional Significant Hires to Executive Team including David Tyler as SVP of Sales

SAN JOSE, Calif., May 27 /PRNewswire/ -- Bunchball, a marketing technology company that helps sites unlock proprietary revenue streams and measure and drive consumer engagement, announced today a significant expansion of its leadership team with the addition of Amy Richards as Senior Vice President of Product Marketing, joining from Google; and David Tyler as Senior Vice President of Sales, joining from WeeWorld. The company, which this month moved into more expansive offices in Silicon Valley, is experiencing rapid growth and continues to attract and retain talent as it expands, despite the challenging economy.

"Our ability to attract rock stars like Amy and David, who have an impressive breadth and depth of experience in publishing, advertising, marketing, and technology, positions us well to address the critical need of publishers and marketers for meaningful engagement with and insight about their consumers," said Peter Daboll, CEO of Bunchball. "Their commitment to join Bunchball underscores our opportunity to change how consumer marketing works. Using Nitro technology with our proprietary data and consumer insight, we're proving that we can create and strengthen relationships between brands and consumers."

"Amy Richards is one of the foremost experts in driving monetization for the publisher community, and her experience with Doubleclick/Google, Yahoo!, and other dominant Web brands is invaluable. David Tyler is a born sales leader with deep and highly relevant sales and business development experience in publishing, media and technology," Daboll added.

Both Richards and Tyler were attracted to Bunchball by its unique ability to address two crucial yet overlooked components of the online publishing and marketing business: 1) the development and protection of high value inventory through the use of engagement tools, and 2) Bunchball's ability to parlay this meaningful insight into knowledge about consumer preferences that publishers and marketers are clamoring for.

Richards said: "While most of the industry focuses on optimizing low-value remnant ad inventory, Bunchball is poised to help publishers leverage and create more of what is most valuable to them and their marketing partners - the content, the audiences and the brands. The opportunity to be part of such an innovative yet simple solution to the problem I've spent most of my career working to solve was irresistible."

Tyler views the current market as an inflection point for online. He stated: "Bunchball has created the Nitro platform, which allows brands to more deeply engage with high-value users. Nitro has proven its ROI with top-tier online publishers and is primed to scale both domestically and internationally. It is the perfect time to be joining the company, and I'm excited to apply everything I've done in my career to building out the sales team and expanding Bunchball's footprint globally."

About Amy Richards

An expert in publisher monetization through her work at Google, Yahoo!, MatchLogic and Excite, Amy Richards has been instrumental in building businesses that have shaped the evolution of online advertising since its inception. Amy's work in crafting solutions for publishers and advertisers is exemplified by her leadership in introducing the DoubleClick Ad Exchange to the publisher market, achieving quick adoption of the first ever premium ad exchange and driving a shift in the way publishers manage their ad revenue streams. Acquired by Google in 2008, the Ad Exchange is now a primary strategic focus for the company. Prior to that, Amy led the development of advertising solutions for Yahoo!, positioning the company as the industry standard for connecting marketers with audiences during its most successful era in display media sales. In years prior, Amy brought technologies and insights to publishers in strategic roles at MatchLogic and her own consulting practice. Designing advertising and inventory programs at Excite, Amy was vital in scaling the ad sales business from three search engines to the single largest distributed content network on the Web.

About David Tyler

David Tyler is a 20-year media veteran with experience building sales vehicles nationally and internationally for leading online and consumer publishers. Most recently David was Senior Vice President of Sales at WeeWorld, a leading social network and virtual world for teens. This followed his role as Vice President of Sales at Solbright, the leading provider of workflow solutions for large online publishers. Prior to Solbright, David co-founded Peerstone, Inc. with investment from Esther Dyson and Peter Frishauf. David was Vice President of Global Sales at Medscape, (acquired by WebMD) after holding two executive sales management positions at CMP Media. As Vice President of Sales at CMP, David launched a global media sales business that expanded rapidly into 35 countries. Prior to that position he was Vice President of Licensing for the company and launched and grew a global licensing business with publishing partners spanning 50 countries.

About Bunchball

Bunchball is a marketing technology company that helps sites unlock proprietary revenue streams and measure and drive consumers' most valuable behavior. Bunchball's customers range from startups to multinationals, including Hearst, Meredith, NBC, Comcast, Exent, Piczo and Ultimate Movie Site. Bunchball's proprietary engagement engine, Nitro, plugs seamlessly into a brand's Web site, enhancing online communities, and promoting consumer interaction and loyalty while driving revenue. Based in Silicon Valley and founded in February 2005, Bunchball's investors include Granite Ventures and Adobe Systems Incorporated. For more information, visit Bunchball online at www.bunchball.com.

SOURCE Bunchball

Source: PR Newswire

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