One Millionth PowerPlay(TM) Members Win Home Theater Systems

~ Movie Gallery and Hollywood Video Reward Lucky Customers with the Ultimate in Home Entertainment ~

WILSONVILLE, Ore., May 27 /PRNewswire/ — In less than three months, Movie Gallery and Hollywood Video stores have signed up more than one million customers to their new membership program. To celebrate the millionth member milestone of the company’s innovative PowerPlay(TM) program, Movie Gallery, Inc. is rewarding four customers — all of whom signed up simultaneously at stores across North America — with a complete home theater system and a six-month PowerPlay membership at their local store.

“We recognize that people are cutting back on their entertainment spending and we’re thrilled to see people taking advantage of our affordable new membership program,” says Sherif Mityas, chief executive officer, Movie Gallery, Inc. “The millionth members deserve something special and this prize package reinforces our dedication to providing great entertainment experiences. Soon, we will introduce innovative new services that will change the movie rental landscape and we expect to see the same enthusiasm from customers that they have shown for PowerPlay.”

In March 2009, Movie Gallery, Inc. introduced PowerPlay, a convenient movie and video game membership program that offers the least expensive rentals in the industry, with no due dates or late fees on any movie rental. Reaction to the program has been so positive that on Thursday, May 7th, these four customers entered a Hollywood Video or Movie Gallery store, signed up for a PowerPlay membership and became the millionth customers:

• Mark and Deborah Sterner, who purchased their PowerPlay membership at Hollywood Video in Spring City, Pa.
• Sharon Provost, who purchased her PowerPlay membership at Hollywood Video in Philomath, Ore.
• Dale Braembruch, who purchased his PowerPlay membership at Movie Gallery in Edson, Alberta, Canada
• Renee Stevenson, who purchased her PowerPlay membership at Movie Gallery in Muldrow, Okla.

Home Theater Prize Overview

The prize package allows the winners to experience the magic of the movies in each of their own living rooms. Valued at $1,300 each, the packages include a 46″ Full HD LCD TV and a DVD Home Theater System.

Movie Gallery, Inc. will deliver and set up the in-home experience for each winner.

PowerPlay Overview

With PowerPlay, customers save money on all types of rentals including library movies for just $2.00, $3.00 new releases, Blu-ray DVDs for $4.00 and $5.00 video games. In Canada, the costs are $1 more for each type of rental. There are no late fees or due dates on any movie rentals, which makes PowerPlay a better value than any other service in the marketplace. Another unique feature of PowerPlay is that customers can carry over unused points from one month to the next, ensuring that they get maximum value from their membership plan.

Movie and video game enthusiasts can take advantage of PowerPlay by signing up at their local Movie Gallery or Hollywood Video store, which feature thousands of titles. Customers simply select the plan that works best for them. They receive a monthly allotment of points for movie and video game rentals based on the plan they join. There is no membership card required — points are automatically redeemed at the register the same as cash for any rentals. PowerPlay members also receive discounts on other items throughout the store, such as concessions.

To learn more about PowerPlay, or to find a Hollywood Video or Movie Gallery store near you, visit www.hollywoodvideo.com or www.moviegallery.com.

About Movie Gallery and Hollywood Video

Movie Gallery, Inc is the second largest North American video and game rental company with 3,789 stores located in all 50 U.S. states and Canada, operating under the brands Movie Gallery, Hollywood Video and Game Crazy. Since Movie Gallery’s initial public offering in August 1994, the Company has grown from 97 stores to its present size through acquisitions and new store openings. For more information about the Company, please visit our website: www.moviegallery.com.

    Media Contacts:
    Jennifer Newberg, jnewberg@coneinc.com/617.939.8359
    Marc Berliner, mberliner@coneinc.com/617.939.8467

SOURCE Movie Gallery, Inc.