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Extreme Reach Video Network Expands to 2,000 TV and More Than 8,000 Media Destinations

Posted on: Wednesday, 27 May 2009, 08:11 CDT

Implementing social network best practices, company virally grows business and partner network to more than 4,000 unique users

NEEDHAM, Mass., May 27 /PRNewswire/ -- Extreme Reach, Inc., a pioneer in connecting and simplifying the world of video advertising, today announced that its video network has expanded to include more than 500 TV stations and 1,500 cable stations in less than three months. The Extreme Reach video platform powers a large network of advertisers and agencies linked to thousands of TV stations, cable stations, and Web publishers.

Employing best practices from social networking and applying them to its business, Extreme Reach has been able to achieve in months, what takes many companies years. Harnessing the power of viral marketing, the network invitation process lets members invite others involved in commercial distribution (i.e. advertisers, agencies, media, post houses) to join and become part of the network. Once a company is a member, the process of ad delivery is simplified drastically.

"Working with Extreme Reach has been a pleasure. The sign up process for their network made it easy for me to disseminate invites out to all of our customers and partners and get them set up quickly. Within a few hours we were able to receive TV commercials in the exact digital format desired with impeccable quality," said Nohemi Sanchez, KTSM TV traffic manager, El Paso, Texas.

The Extreme Reach platform enables advertisers and agencies to deliver, manage and track their commercial messages across all three screens of video - TV, web and mobile. Equipped with state-of-the-art tools, the ad delivery process is seamless and allows customers and members to automatically receive their commercial advertising in the exact digital video format they desire.

"Leveraging the power of the Internet and implementing best practices from some of the most successful Web based networks, we have been able to achieve significant milestones from the onset of our business," said John Roland, CEO of Extreme Reach. "We remain focused on delivering innovation, connecting advertisers to the media in a quality way, and putting customer service first. We are pleased with the results and grateful for a loyal and rapidly expanding base of customers and partners."

About Extreme Reach

Extreme Reach provides a video advertising management platform that connects advertisers and agencies with thousands of media destinations and enables them to manage, deliver and track their campaigns across all three screens of video (TV, web, mobile). The Extreme Reach SaaS platform is the only hybrid, all-software solution that leverages state-of-the-art technology to provide powerful ad streaming and ad delivery capabilities. Extreme Reach is a privately held, venture backed company led by an experienced team of executives from the traditional and Interactive media industries. Company headquarters are located in Needham, Mass., with offices in New York and Louisville, Ky. For more information visit them on the Web at www.extremereach.com

SOURCE Extreme Reach, Inc.

Source: PR Newswire

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