New Wallace and Gromit Short Film Makes Exclusive U.S. Premiere on AT&T U-verse TV

Academy Award Winning Content and Famous British Duo To Appear On AT&T’s Three Screens

DALLAS, May 28 /PRNewswire-FirstCall/ — AT&T U-verse(SM) customers will be the first to find out what animated favorites Wallace and Gromit are up to in their latest comedic escapade. AT&T* and Aardman Animations today announced that AT&T U-verse TV will exclusively feature the U.S. premiere of the new Wallace and Gromit short film, “A Matter of Loaf and Death.”

The film will make its U.S. debut to all U-verse TV customers on June 5, available for free in the U-verse TV On Demand library. Beginning June 1, clips of the famous cheese lover and his canine friend will also appear on AT&T wireless devices through CV-Video (Video On Demand) and on http://uconnect.att.com, a site for U-verse TV customers that features the latest U-verse TV programming and television events.

“Wallace and Gromit are followed by fans worldwide, and we’re very proud to be the first U.S. distributor to offer this new family-friendly film to our customers” said Jeff Weber, president of video services, AT&T Mobility and Consumer Markets. “This is the perfect example of how our three-screen capabilities provide value to our millions of TV, wireless and broadband customers, and also give AT&T an exclusive opportunity to work with leaders in the entertainment industry to deliver their compelling content to audiences across devices.”

“Aardman continues to embrace new and innovative ways for consumers to enjoy our work,” said Robin Gladman, Digital Content Manager at Aardman Animations. “Digital platforms are now an integral part of getting Aardman productions to audiences worldwide. AT&T is a fantastic example of this and sets a new standard with the U.S. premiere of the critically acclaimed A Matter of Loaf and Death on a digital platform.”

The Wallace and Gromit content available on three screens from AT&T will include:

• “A Matter of Loaf and Death” short film. Available June 5-7 for free in the U-verse TV On Demand library. Available for $4 rental beginning June 8. Rated PG.
• “A Grand Day Out”, “The Wrong Trousers” and “A Close Shave” short films. Available in the Wallace and Gromit Fun Pack (includes all three short films plus “A Matter of Loaf and Death”) for $7 in the U-verse TV On Demand library beginning June 8.
• “A Matter of Loaf and Death” making-of documentary. A 22-minute documentary on the making of the latest Wallace and Gromit short film. Available for free in the U-verse TV On Demand library and on uconnect.att.com.
• Cracking Contraptions. A series of 10 two-minute short films featuring some of Wallace and Gromit’s most outrageous inventions. Available for free in the U-verse TV On Demand library, online at uconnect.att.com and on mobile handsets via CV.
• “A Matter of Loaf and Death” trailer and clips from all the short films in the series will be available in the U-verse TV On Demand library, online at uconnect.att.com and on mobile handsets via CV.

CV is available on 3G handsets to customers who subscribe to an unlimited data package. Unlimited data packages are available to feature phone users for $15 per month and to smartphone users for $30 per month.

Directed by Academy Award winning Nick Park of the U.K. based Aardman Animations, “A Matter of Loaf and Death” features Wallace and Gromit, who have just opened up a new bakery to booming business, but a deadly “cereal” killer is on the loose murdering all the other bakers in the town. Gromit is worried that they may be the next victims, though Wallace seems oblivious to the danger as usual, distracted by a new love interest. Gromit soon makes a shocking discovery which points to the killer’s true identity. U-verse TV customers will find out if he can save his master from becoming the next baker to be butchered.

The Wallace and Gromit series is the latest example of AT&T delivering compelling content across the three screens at the center of consumers’ lives: the TV, PC and wireless phone. AT&T has a unique set of integrated services and networks to provide content in every genre across devices, making it easy for an audience of millions to enjoy and follow their favorite programming whenever and wherever they choose.

AT&T U-verse TV is the only 100 percent Internet Protocol-based television (IPTV) service offered by a national service provider, making AT&T U-verse one of the most dynamic and feature-rich services available today. AT&T U-verse TV ranked “Highest in Residential Television Service Satisfaction in the North Central, South, and West Regions,” according to the J.D. Power and Associates 2008 Residential Television Service Provider Satisfaction Study(SM).

For additional information on AT&T U-verse — or to find out if it’s available in your area — visit http://uverse.att.com. Customers can get more information about U-verse TV programming and television events by visiting http://uconnect.att.com.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

AT&T customers who wish to access VOD content via their wireless devices will need a 3G phone with CV-Video and an unlimited data plan. For more information, go to att.com/cv.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T |DIRECTV(SM) brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T’s Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE(R) magazine’s list of the World’s Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

(C) 2009 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Note: This AT&T news release and other announcements are available as part of an RSS feed at www.att.com/rss. For more information and detailed disclaimer information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.

AT&T U-verse services are provided by AT&T local telephone companies. Geographic and service restrictions apply to AT&T U-verse. Call or go to www.uverse.att.com to see if you qualify. Customizing options require AT&T U-verse High Speed Internet Service.

AT&T received the highest numerical score among television service providers in the South, North Central and West regions in the proprietary J.D. Power and Associates 2008 Residential Television Service Satisfaction Study(SM). Study based on 18,938 total responses from measuring providers in the South (13), North Central (11) and West (10) regions and measures consumer satisfaction with television service. Proprietary study results are based on experiences and perceptions of consumers surveyed in July 2008. Your experiences may vary. Visit jdpower.com.

About Aardman

Aardman, based in Bristol (UK) co-founded and run by Peter Lord and David Sproxton, is a world leader in animation. It produces feature films, television series and television commercials for both the domestic and international market. Their multi-award winning productions are novel, entertaining, brilliantly characterised and full of charm that reflects the unique talent, energy and personal commitment of the very special people who make up the Aardman team. The studio’s work is often imitated and yet the company continues to lead the field producing a rare brand of visually stunning and amusing independent and commercials productions.

SOURCE AT&T Inc.