Luxe Communications Signs Black River Caviar

June 1, 2009

~ Agency Tapped to Increase Brand Recognition to Luxury Media ~

BEVERLY HILLS, Calif., June 1 /PRNewswire/ — Luxe Communications, a luxury lifestyle media relations and marketing communications agency, has announced the addition of Black River Caviar to its client roster.

Luxe Communications will proactively manage Black River Caviar’s product communications and marketing for the West Coast, provide brand building campaigns and oversee the company’s event marketing.

“We are excited to work with a reputable company like Black River Caviar. We look forward to developing targeted communications initiatives to build awareness of this unique product in an extremely competitive industry,” said Soon Nguyen, President of Luxe Communications. “We aim to establish Black River Caviar as one of the leading caviar brands on the market.”

Black River Caviar (www.blackrivercaviar.com) was started by CEO Graham Gaspard of Breckenridge, Colorado. After meeting the founder of Black River Sturgeon (the 9th largest caviar exporter to the U.S.) in Uruguay and tasting his company’s caviar, he grew an affinity for the delicacy that he had never experienced before. With his 17-year background in the food distribution industry, Gaspard decided to distribute the caviar in the U.S.

“Luxe Communications demonstrated a true understanding of the luxury market and confirmed their impressive relationships within the media and luxury world. They are the perfect additional ingredient to our PR and brand development program. They are creative thinkers with fresh ideas and we are excited to see where our future endeavors take us with their direction,” said Graham Gaspard, CEO of Black River Caviar. “I look forward to the partnership.”


Luxe Communications is a results-driven, boutique media relations and marketing communications and events agency that serves lifestyle industries including high end products, spirits, transportation and design. Luxe Communications is well-known in the consumer market for representing clients such as Automobili Lamborghini S.p.A, Automobili Lamborghini America LLC, Hagerty Insurance, Xellent Vodka, Gotham Dream Cars and Matli Elliott Design, among others.

For more information about Luxe Communications, visit www.luxecommunications.com.

SOURCE Luxe Communications

Source: newswire

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