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Activision Enlists Talent From Upcoming Feature Film for the Ice Age(TM): Dawn of the Dinosaurs Video Game

June 1, 2009

Ray Romano, John Leguizamo, Queen Latifah and Josh Peck Reprise Their Film Roles in All-New Ice Age Game

SANTA MONICA, Calif., June 1 /PRNewswire-FirstCall/ — The talent from Twentieth Century Fox’s highly anticipated Ice Age(TM): Dawn of the Dinosaurs feature film will reprise their roles in the upcoming video game from Activision Publishing, Inc. (Nasdaq: ATVI). The game features the voices of Ray Romano, John Leguizamo, Queen Latifah and Josh Peck as members of an unlikely herd of prehistoric pals on a rescue mission across the tundra and beyond as they meet new friends and discover a mysterious world teeming with lush vegetation and fierce dinosaurs.

“The actors have brought life and familiarity to these admired prehistoric Ice Age characters,” said Rob Kostich, head of marketing for licensed properties, Activision Publishing, Inc. “Their presence in the game brings authenticity to the experience, immersing players in the Ice Age movie universe.”

For the first time in an Ice Age game, players take on the roles of multiple characters such as big-hearted Manny the mammoth (Romano), the earnest but goofy Sid the sloth (Leguizamo), Diego the saber-toothed tiger, fan favorite Scrat and more. Gamers also get gameplay tips from the wacky possum duo, Crash and Eddie (Peck), and Ellie the mammoth (Latifah). Each character features its own strengths and abilities, resulting in a wide variety of gameplay experiences as players work through more than 15 action-packed levels. Players can also team up with friends and family in eight competitive multiplayer mini-games, another first for the game franchise.

The Ice Age: Dawn of the Dinosaurs video game is being developed by Eurocom for the Xbox(R) 360 video game entertainment system from Microsoft, Games for Windows(R), Wii, the PLAYSTATION(R)3 computer entertainment system and the PlayStation(R)2 computer entertainment system. The Nintendo DS version is being developed by Artificial Mind & Movement.

The console and Games for Windows versions are rated “E10+” (Cartoon Violence) and DS is rated “E” (Mild Cartoon Violence) by the ESRB. The Ice Age: Dawn of the Dinosaurs video game will debut at retail outlets nationwide this summer.

For more information on the Ice Age: Dawn of the Dinosaurs video game, please visit www.IceAgeGame.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision Publishing and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to help identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Activision Publishing’s titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated. Other such factors include additional risk factors identified in Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Ice Age: Dawn of the Dinosaurs TM & (C) 2009 Twentieth Century Fox Film Corporation. All rights reserved. Game (C) 2009 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. All rights reserved.

All other trademarks and trade names are the properties of their respective owners.

SOURCE Activision Publishing, Inc.


Source: newswire



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