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American Express Women's Golf Month Aims to Increase Participation of Women in Golf

Posted on: Monday, 1 June 2009, 13:00 CDT

PALM BEACH GARDENS, Fla., June 1 /PRNewswire/ -- Throughout June, women will call the shots on the links, as American Express Women's Golf Month celebrates its fifth anniversary. A nationwide initiative, American Express Women's Golf Month seeks to provide people with the opportunity to learn or re-learn the game of golf in a fun and friendly environment.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090601/CL25353)

Participating facilities will offer complimentary golf instruction to people 14 years of age and older and activities including networking receptions, equipment demonstrations, and playing experiences with a focus on fun. More information, including a list of local participating facilities, can be found at PlayGolfAmerica.com.

PGA/LPGA Professional Suzy Whaley, LPGA Tour and World Golf Halls of Fame member Nancy Lopez, and fitness expert and philanthropist Donna Richardson Joyner serve as spokeswomen.

"Programs such as American Express Women's Golf Month, provide the opportunity to experience the game of golf in a comfortable setting, under the guidance of skilled PGA/LPGA Professionals," said Anne Lyndrup, director of player development for the National Golf Course Owners Association and leader of the Women's Golf Month organizers. "We look forward to celebrating the game of golf with thousands of people across the country during our fifth anniversary."

In its first four years, more than 105,000 people nationwide have been introduced or re-introduced to the game of golf during America Express Women's Golf Month, which premiered in 2005 as Women's Golf Week. In 2008, 1,208 facilities nationwide hosted events with 37,350 consumers attending. Of those consumers, 47 percent were new customers to the facility and 32 percent were new golfers. Host facilities reported a median of $3,320 in revenues generated from people who continued to pursue the game following American Express Women's Golf Month.

Through programs such as this, many people have discovered that the game of golf can be used to foster relationships and encourage personal health, while spending time with family, friends or colleagues.

American Express Women's Golf Month is part of the national Play Golf America campaign. It is coordinated by industry-leading organizations, including Executive Women's Golf Association (EWGA), Golf Course Superintendents Association of America (GCSAA), Ladies Professional Golf Association (LPGA), National Golf Course Owners Association (NGCOA) and The PGA of America (PGA).

SOURCE Play Golf America

Source: PR Newswire

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