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Rentrak Corporation Opens Sales and Research Office in New York City

Posted on: Tuesday, 2 June 2009, 07:00 CDT

- Company Expands Office Locations To Better Serve Growing Customer Base -

PORTLAND, Ore., June 2 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), a multi-screen media measurement and research company serving the entertainment industry, today announced that it has opened an East Coast sales and research office in New York City. Rentrak's East Coast-based office is located at 405 Lexington Avenue in the Chrysler Building. The new office will enable Rentrak to reach and better serve their ever-growing roster of clients as the company continues to expand its presence on both coasts.

Rentrak's cable, satellite and telco media sales and research expertise, coupled with its deep-rooted industry relationships, have enabled the company to maintain a leadership role in timely and accurate audience measurement tracking programming and advertising content across multiple platforms. This cross-platform measurement includes: theatrical, home entertainment, on demand, DVR, linear television, interactive TV, broadband, and mobile content. Rentrak continues to serve as a consensus builder and collaborator to develop new and enhanced media measurement tools to meet growing expectations for greater accountability than has ever been offered before.

"As Rentrak clients expand their businesses, they turn to Rentrak for the most accurate reporting and the assurance that they are receiving the data they need to make timely and informed decisions," said Ken Papagan, President and Chief Strategy Officer at Rentrak. "As part of our commitment to better serve our growing client base, we are pleased to open our first East Coast office at the epicentre of the East Coast media industry."

Rentrak processes daily, census-level on demand data representing 70 million set-top boxes from 28 MSOs with their extensive on demand data being used by more than 100 content provider subscription clients every day to meet their measurement needs. In addition to authoritative on demand data, Rentrak's TV Essentials system processes linear television data from more than nine million set top boxes of cable, satellite and telco providers to help advertisers, agencies and networks make business decisions to drive increased revenue.

About Rentrak Corporation

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides exclusive and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction(R) distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles and New York City. For more information on any of Rentrak's services, please visit Rentrak.com.

Contact for Rentrak: Sallie Olmsted / Amanda Bartz (310) 854-8124 / (310) 854-8151 solmsted@rogersandcowan.com abartz@rogersandcowan.com

SOURCE Rentrak Corporation

Source: PR Newswire

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