END Footwear Wins 2009 ‘Best Road Running Shoe Debut!’
Innovative performance using minimalistic designs
Every shoe reviewed in the June issue of Runner’s World is first tested at the Runner’s World Shoe Lab–an independent testing facility. The OTG (Off The Grid) shoe was flexed, pounded and prodded to see how well it performed before being wear-tested. According to Runner’s World, “Our testers appreciated how their heels sat down into the shoe’s midsole, which helped it cradle and support their feet. [Note: The women's version is called the PBnJ.] Both models are recommended for efficient runners with normal arches looking for a lightweight trainer … The shoe was remarkably stable for its weight.”
END delivered what runners want in a performance road running shoe - flexible ride, cushioning that responds on asphalt, soft pliable uppers, medial support and durability – all while maximizing recycled parts such as 25% recycled carbon rubber outsoles, 10% recycled EVA midsoles, and shoe laces made from 100% recycled milk jugs. See what materials go into all END road running shoes without sacrificing performance. END has seen its Spring 2009 road running shoes highlighted in recent issues of Outside, Urban Climber, Women’s Running, Treehugger.com, and is underfoot for the next issue of Running Times. In addition, END beat its own pre-production weight goals by leading with a “less is more” design philosophy. The men’s size 9 OTG weighs a sleek 8.8 ounces and the women’s size 7 PBnJ weighs a petite 7.0 ounces.
END (environmentally neutral design). Product launched in 2008 by award-winning shoe designer
SOURCE END Footwear