Zooppa to Promote Brad Paisley’s American Saturday Night
Social Advertising Community Will Promote Country Superstar’s New Album
This is Zooppa’s first competition with a major recording artist. The site’s 40,000 members will craft their videos from a special 90-second version of the title track.
After uploading their submissions to Zooppa.com, members will view, comment on, and vote on the entries, helping to choose the winning video. There will also be a competition category for banner ads promoting American Saturday Night.
Winning entries will be chosen by Zooppa community vote. Sony and Zooppa will award special prizes. Winning entries will receive cash prizes of up to
An acclaimed singer, songwriter, guitarist, and entertainer, Paisley is a three-time GRAMMY Award winner and the reigning multi-year Male Vocalist winner for both the Academy of Country Music and the Country Music Association. In all, he has amassed 14 number-one singles on the Billboard Hot Country Songs chart, including American Saturday Night’s first smash single, “Then.” The new album marks his eighth release, with total career sales now in excess of 10 million albums.
This marks the first time a record label has created a user-generated advertising campaign for a high-profile release. However, as Zooppa CEO
“Music is such a social thing,” Merritt said. “Sharing the music we love with friends can be a really powerful experience. With our creative community, Zooppa can recreate that experience on a global scale.”
Zooppa is the largest social network for user-generated advertising. With a community more than 40,000 people strong, Zooppa offers brands an innovative model for developing creative work that connects with a new generation of consumers.
About Sony Music Nashville
Sony Music Nashville includes its four country label operations — RCA,
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