NAM Launches Emergency Network System to Deliver Disaster Alerts and Health Warnings to Millions in Ethnic Communities
MEDIA ADVISORY FOR
Amazing System will Activate More than 6,000 Contacts at 3,000 Ethnic Media Outlets in US
Sandy Close, executive director of New America Media (NAM), an organization representing more than 2,500 ethnic media outlets across the US.
Beverly Thomas, vice president of communications and public affairs for Kaiser Permanente of
Peter M. Macias, director of communications for service to the Armed Forces American Red Cross.
NAM will unveil an emergency network system that will utilize 3,000 ethnic media outlets to deliver important health and emergency alerts to communities across the country, including many with non-English speaking residents. NAM is negotiating with government agencies, as well as non-profits, such as the American Red Cross to utilize the network. While emergency messaging is the immediate priority, the system may in the future be activated for public policy or private sector marketing — pharmaceuticals, manufacturers, etc. — that would create new revenue sources for ethnic media outlets. The system will leverage the ethnic media to open new doors to communities that the mainstream media often fails to reach, better connecting them to critical health and emergency information that can improve their quality of life. NAM will release a new poll on Friday showing that the ethnic media now regularly reaches 57 million people in
Atlanta Hyatt Regency Hotel, 265 Peachtree Street NE,
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SOURCE New America Media