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Delivery Agent Inks Deal With Twentieth Century Fox Licensing & Merchandising to Make the Fox Properties Shoppable

June 3, 2009

SAN FRANCISCO, June 3 /PRNewswire/ — Delivery Agent, Inc., the leader in shopping-enabled entertainment for television shows, motion pictures, sports and music videos, today announced it signed a deal with Twentieth Century Fox Licensing & Merchandising (Fox Licensing). Under the terms of the deal, Delivery Agent will work with Fox’s top-rated programming to create highly interactive commerce environments that engage consumers and products in order to further monetize Fox’s entertainment content.

Once activated, consumers visiting www.foxshop.com can expect to find a fully immersive environment with the products seen on or related to all Fox shows immediately after the shows air on television and online. Through search, exploration and Delivery Agent’s unique Shopisode(TM) video application, consumers will be able to experience hundreds of new SeenON! and related products on a weekly basis. At the same time, brands will be able to fully integrate into the Delivery Agent-powered environment in order to reach a highly engaged consumer.

Delivery Agent, in partnership with Fox Licensing, will deploy its platform against the full roster of Fox and FX shows, including: “24″, “Burn Notice”, “The Simpsons”, “Family Guy”, “How I Met Your Mother”, “American Dad”, “It’s Always Sunny in Philadelphia”, “Sons of Anarchy”, and “Rescue Me”. In addition, the comprehensive interactive commerce environment will help to monetize Fox’s theatrical and home entertainment properties, including “Marley and Me” and other titles from the extensive Fox library.

“We are excited about combining the power and popularity of Fox’s innovative programming with the Delivery Agent platform in order to deliver a robust consumer experience,” said Mike Fitzsimmons, Delivery Agent CEO. “Having Fox as a partner signifies that shoppable entertainment will play a valuable role in the future of content monetization.”

Elie Dekel, Executive Vice President of Fox Licensing and Merchandising, added, “Delivery Agent brings a real-time shopping experience to fans of our programming in an easy-to-use and engaging format. This is just another step toward empowering the consumer and monetizing our top brands.”

About Fox Licensing & Merchandising

A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.

About Delivery Agent, Inc.

Delivery Agent, Inc. (www.deliveryagent.com), named #1 Privately Held Media Company by Inc. Magazine, and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 125 entertainment properties from major media companies such as ABC, CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, MTV Networks, Martha Stewart Living Omnimedia, Boston Celtics, UFC, and The Weinstein Company. Delivery Agent created the market for shopping-enabled programming by redefining how products related to entertainment are cataloged, merchandised and sold online. Since its inception in 2001, Delivery Agent has deployed its comprehensive technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections among entertainment content, consumers and brands.

SOURCE Delivery Agent, Inc.


Source: newswire



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