• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Leading International Women's Fashion Brand Ming Wang Hires MWW Group to Spearhead Integrated Public Relations Campaign

Posted on: Thursday, 4 June 2009, 07:00 CDT

Ming Wang Becomes the Latest Fashion/Lifestyle Company to Look to MWW Group's New York Office for PR Counsel

NEW YORK, June 4 /PRNewswire/ -- MWW Group (www.mww.com), one of the nation's top ten public relations firms, today announced that it has been hired by Ming Wang, a leading women's fashion apparel brand that is sold at such major retailers as Nordstrom and Von Maur. MWW Group will spearhead a national awareness campaign to raise the brand's profile as well as promote its current and forthcoming fashion collections. The initiative will include traditional and digital media outreach, both on the national and regional levels. MWW will conceptualize and execute events for the Brand, and secure VIP and celebrity endorsers.

Ming Wang is the latest in a series of fashion/lifestyle account wins for MWW Group's New York office; other recent wins include Idalia.com, Kate's Paperie, Morrison Bowmore Distillers and Paul Taylor Dance Company, among others.

"Ming Wang has built its brand on a platform of sophistication and elegance and is one of the few players in its category that is effectively targeting female Baby Boomers, women who are looking for chic, effortless designs. This is an exciting brand and a key win for our New York office, which is quickly becoming a player in the fashion and lifestyle PR space," said Michael W. Kempner, president and CEO of MWW Group.

In retaining MWW Group, Ming Wang will leverage the agency's expertise in consumer lifestyle and fashion/apparel marketing, as well as the firm's experience in leveraging PR to help propel the growth of emerging brands.

"MWW Group brings fashion and lifestyle experience married with rock-solid retail strategy capabilities that drive bottom-line business results. The agency has a record of leading successful campaigns that market to women and a deep and established network of fashion industry and media contacts - they are perfectly suited to represent our brand," said Steven Wang at Ming Wang.

About Ming Wang

Ming Wang is a versatile collection of chic, effortless knitwear for the modern woman. Machine washable, wrinkle-free, and color-guarded, the line is ideal for the active woman dedicated to style and practicality. Founded in 2000, Ming Wang is recognized for its knit separates and bold graphic styling, consistently incorporating the latest color trends with timeless neutrals ideal for wardrobe building. Created by Eddie and Ming Wang from generations of experience in the apparel business, the fashion line is now run by their son Steven Wang. What began as a one-room factory in their home has now evolved into a successful family business, including three distinct fashion lines: Ming Wang, Toula and Allison W. For more information and store locations please visit www.mingwangknits.com.

About MWW Group

MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations and "Aim High... and Deliver" commitment to client service. For the past four years, MWW Group has been honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2006, MWW Group was named PR Agency of the Year by The Holmes Report and Mid-size PR Firm of the Year by PR News, in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG).

SOURCE MWW Group

Source: PR Newswire

More News in this Category