NBA to Embrace TiVo’s Suite of Interactive Advertising to Promote the Finals

TiVo to Provide League with Comprehensive Audience Measurement Solutions Evaluating Entire 2008-09 NBA Season

ALVISO, Calif. and NEW YORK, June 4 /PRNewswire-FirstCall/ — TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in television services and advertising solutions for digital video recorders (DVRs), and the National Basketball Association (NBA), today announced they will work together to promote The Finals using TiVo’s interactive advertising solutions. The NBA is the first professional sports league to embrace TiVo’s interactive advertising solutions.

Additionally, TiVo’s Stop||Watch(TM) ratings service will provide the league with a comprehensive audience measurement report evaluating the entire 2008-09 NBA season as viewed by TiVo subscribers. The report will provide a second-by-second analysis of viewing habits and commercial ratings for every primetime NBA game.

“We are impressed with the power and impact of TiVo’s interactive advertising solutions and audience research,” said NBA Executive Vice President of Marketing Partnerships, Mark Tatum. “This is a great tool for us to further promote The Finals and show advertisers the advantages of live NBA programming to deliver commercial audiences in the world of DVR-based viewing.”

Tara Maitra, general manager and vice president of content services and advertising sales at TiVo Inc said, “This relationship with the NBA should send a clear message to the entire media industry that as DVRs proliferate and the way viewers consume TV evolves, even those who theoretically should be the least concerned about this new DVR environment are finding the kinds of ad and research solutions we provide to be a critical element in helping to understand and succeed in this new media paradigm. We are proud to be working with the NBA, a leader when it comes to delivering value with advertisers and viewers.”

The NBA will utilize TiVo’s advertising platform to promote viewership of The Finals among the TiVo audience. TiVo’s advertising units never interrupt the viewing experience and are seamlessly embedded into programs. When selected, viewers who are watching live or in timeshifted mode do not miss a second of the program while interacting with the promos for The Finals.

The Finals 2009 will tip off on Thursday, June 4, at 9 p.m. ET on ABC in the U.S. and in more than 200 other countries.

About TiVo Inc.

Founded in 1997, TiVo Inc. (Nasdaq: TIVO – News) developed the first commercially available digital video recorder (DVR). TiVo offers the TiVo service and TiVo DVRs directly to consumers online at www.tivo.com and through third-party retailers. TiVo also distributes its technology and services through solutions tailored for cable, satellite, and broadcasting companies. Since its founding, TiVo has evolved into the ultimate single solution media center by combining its patented DVR technologies and universal cable box capabilities with the ability to aggregate, search, and deliver millions of pieces of broadband, cable, and broadcast content directly to the television. An economical, one-stop-shop for in-home entertainment, TiVo’s intuitive functionality and ease of use puts viewers in control by enabling them to effortlessly navigate the best digital entertainment content available through one box, with one remote, and one user interface, delivering the most dynamic user experience on the market today. TiVo also continues to weave itself into the fabric of the media industry by providing interactive advertising solutions and audience research and measurement ratings services to the television industry. www.tivo.com

About NBA

The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada. During the 2008-09 season, NBA games will reach 215 countries and territories in 41 languages. The league’s worldwide reach will be reflected in the 77 international players from 33 countries and territories on NBA rosters. NBA merchandise is sold in more than 100,000 stores in 100 countries on six continents. NBA.com averages more than five million daily visits, with more than 50 percent of the site’s visitors come from outside of North America.

Domestically, the NBA broadcast 143 regular-season games on national television during the 2008-09 season on ABC, TNT, ESPN and ESPN2. NBA TV, launched in 1999 as the first 24-hour television channel created and operated by a professional sports league, will broadcast an additional 96 games. NBA Cares is the league’s social responsibility initiative that builds on the NBA’s long tradition of addressing important social issues in the United States and around the world. Through this umbrella program, the NBA, its teams and players have donated more than $105 million to charity, provided more than 950,000 hours of hands-on service to communities around the world, and created more than 415 places where kids and families can live, learn or play.

SOURCE TiVo Inc.