drank(TM), World’s First Extreme Relaxation(TM) Beverage Featured in Time Magazine Amidst Pop Culture Frenzy

HOUSTON, June 4 /PRNewswire-FirstCall/ — Innovative Beverage Group Holdings, Inc. announced today that its proprietary product drank(TM) was featured in June 1, 2009 issue of perhaps the nation’s most revered publication Time Magazine. The issue featuring drank(TM) is currently on news stands and was preceded by online article available on www.time.com.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090219/DRANKLOGO )

drank(TM), dubbed the World’s First Extreme Relaxation beverage has become a pop culture phenomenon as of late, appearing in videos by a plethora of popular music artists. This who’s who list of hit makers that have new music video’s dawning the purple can include Keri Hilson with her video for the smash single “Turning Me On” featuring Lil’ Wayne, The Pussy Cat Dolls’ with their video “Bottle Pop,” Ludacris’ in the “Nasty Girl” video, and most recently FloRida’s video for “Sugar.”

“Consumers look to respected media outlets as well as music celebrities as cultural tastemakers,” said Peter Bianchi, CEO of Innovative Beverage Group and creator of drank(TM). “drank’s(TM) unceasing exposure has helped us build credibility, establish a faithful consumer base, and move record breaking amounts of product.”

Since its inception in early 2008, the company has seen a dramatic increase in sales – up 198% – thanks, in part, to recurring appearances in some of the hottest music videos in steady rotation on influential pop barometers such as MTV, VH1 and BET.

In addition to appearing in hip-hop music videos, drank(TM) has been spotted in prestigious, national media outlets. Recently the article entitled, “The Anti-Red Bull, a Drink To Calm You Down,” TIME asks the question, “We’re a caffeinated culture, so will the masses want to move in the other direction and drink drank(TM) to come down?” The answer, according to drank(TM), is yes. In fact the company recently announced its Q1 revenue of $1,297,612 ending March 31, 2009, an increase of 534% compared to $204,560 for the three months ended March 31, 2008.

drank(TM) was also recently reviewed by About.com, one of the most popular websites in the country which hailed it as, “great drink for later in the evening when you don’t want to be kept up by the sugar and caffeine found in many other soft drinks.” Additionally, television stations such as KTLA in Los Angeles and KTXL in San Francisco have featured drank(TM) in recent segments, profiling it as a one-of-a-kind product.

“We always knew drank(TM) was going to change the face of the nation,” says Bianchi. “Not only were we accurate in this prediction, but with big-name retailers knocking on our door, I am confident that drank(TM) is literally weeks away from becoming a household name. Now that the beverage industry has come to realize that consumers no longer want to be spoon fed energy drinks, the phrase ‘slow your roll(TM)‘ has never echoed truer.”

drank(TM) is the antithesis of the popular energy drinks currently saturating the functional beverage sector. With a slogan of “slow your roll(TM),” this lightly carbonated relaxation beverage is infused with melatonin, valerian root and rose hips to provide a relaxing effect. Since launching in early 2008, drank(TM) has quickly become the go-to beverage for people looking to relax their mind and body.

For more information about drank(TM), please visit: www.drankbeverage.com or call 877-DRANK(TM)-02.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world’s first extreme relaxation beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan “slow your roll’ and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative’s proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the “Company”), as well as those contained herein, that are not historical facts are “forward-looking” statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management’s Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company’s strategies regarding growth and business expansion, including future acquisitions; (b) the Company’s financing plans; (c) trends affecting the Company’s financial condition or results of operations; (d) the Company’s ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company’s ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “estimates,” and similar expressions are generally intended to identify forward-looking statements.

For media samples, product photography and additional information, contact Avalanche Strategic Communications at 201-488-0049 or email drankpr@avalanchepr.com

SOURCE Innovative Beverage Group Holdings, Inc.