The Beauty Obsessed Can Shop Allure Virtual Store Beginning June 5
Allure Magazine, The Beauty Expert, launches Premier Beauty Portal to Include Spa Service Booking Option and Product Testing Lab
The AVS beauty counter features top cosmetics, skincare, hair care products and fragrance from over 32 top mass (Maybelline, Olay, Neutrogena) and prestige (Smashbox, Bliss,
There are also exclusive sampling offers, sweepstakes and special deals (95 percent of AVS beta visitors visited more often for these types of offers**). AVS content includes beauty how to video’s and interviews with celebrity makeup artists.
- Exclusive partnership with SpaBooker.com–The AVS concierge service allows users to sign-up for in-store beauty events and book salon and spa treatments nationwide. (25 percent of AVS beta visitors said they want to book these services online**).
- Allure Product Testing Lab–visitors will be invited each month to test a new product before it hits the market, with Maybelline sponsoring June.
- Themes to correspond with the magazine’s content, such as hair (August) and Best of Beauty (October). AVS will help promote product launches and offer special deals.
*2008 Catalyst Report
**Allure Experts Reader Panel
SOURCE Allure Magazine