The Beauty Obsessed Can Shop Allure Virtual Store Beginning June 5

June 5, 2009

Allure Magazine, The Beauty Expert, launches Premier Beauty Portal to Include Spa Service Booking Option and Product Testing Lab

NEW YORK, June 5 /PRNewswire/ – www.allurevirtualstore.com (AVS) opens June 5. AVS is the premier online beauty-shopping destination. With a mix of product, services and information, AVS was conceived as a response to the changing way women shop for beauty–76% of women use the internet for beauty research and purchasing*.

Agnes Chapski, Publisher, Allure Magazine says, “Allure Virtual Store is a unique place for beauty enthusiasts to shop, congregate and live within a community.”

The AVS beauty counter features top cosmetics, skincare, hair care products and fragrance from over 32 top mass (Maybelline, Olay, Neutrogena) and prestige (Smashbox, Bliss, Frederic Fekkai) brands–retail partners include Dillards and Sephora.

There are also exclusive sampling offers, sweepstakes and special deals (95 percent of AVS beta visitors visited more often for these types of offers**). AVS content includes beauty how to video’s and interviews with celebrity makeup artists.

AVS highlights:

  • Exclusive partnership with SpaBooker.com–The AVS concierge service allows users to sign-up for in-store beauty events and book salon and spa treatments nationwide. (25 percent of AVS beta visitors said they want to book these services online**).

  • Allure Product Testing Lab–visitors will be invited each month to test a new product before it hits the market, with Maybelline sponsoring June.

  • Themes to correspond with the magazine’s content, such as hair (August) and Best of Beauty (October). AVS will help promote product launches and offer special deals.


*2008 Catalyst Report

**Allure Experts Reader Panel

SOURCE Allure Magazine

Source: newswire

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