June 5, 2009

Jay-Z, Eminem collaborate on ‘DJ’ game

Hip-hop stars Jay-Z and Eminem performed together this week in Los Angeles to celebrate their collaboration on the new video game DJ Hero.

Activision, Inc., described the game as one that will bring disc-jockey culture and new music genres, including hip-hop, electronic, R&B and soul music, to the successful Guitar Hero platform.

Jay-Z and Eminem are innovators and they share a vision for expanding their genre by letting fans embrace technology and music in new and exciting ways to get the most out of the experience, Dan Rosensweig, president and chief executive officer of Guitar Hero, said in a statement Thursday. Now their fans can experience what it's like to play the music, mix the music and compete with themselves and others in a game that expands with the user.

A DJ has the ability to use music to control people's emotions and is responsible for the entire vibe of a room, a club or a party, Jay-Z noted. 'DJ Hero' is the first video game that allows everyone to enjoy the unique experience of creating that environment.

I came up doing freestyle battles on local stages with other MCs and DJs, added Eminem. DJ'ing is an essential part of hip-hop and 'DJ Hero' will give people all over the chance to experience the music from the other side of the turntables.

To promote the game, Jay-Z and Eminem performed together Monday night at the Wiltern Theater in Los Angeles, Activision said.