June 5, 2009
NBC U and Hallmark expand card deal
NBC Universal has signed a pact giving Hallmark Cards Inc. use of its past, current and future slate of film and TV product, NBC announced in Los Angeles.
The deal expands upon a previously existing partnership and includes film properties from Universal Partnerships & Licensing and TV properties from the NBC Universal Television, DVD, Music and Consumer Products Group, the statement said.The agreement allows Hallmark exclusive access to the extensive NBC News archives for e-greetings.
The announcement was made Monday by Stephanie Sperber, executive vice president of Universal Partnerships & Licensing, and Kim Niemi, senior vice president of NBC Universal Television, DVD, Music and Consumer Products Group.
Universal and Hallmark have enjoyed a great partnership for many years, and our alliance brings the partnership to a new level of commitment, Sperber said in a statement.
By drawing on our incredible library and amazing line-up of new films, Hallmark customers will now be able to express themselves through the most unforgettable moments from their all-time favorite movies.
The expanded partnership gives millions of consumers new ways to celebrate meaningful occasions and include their favorite television shows and movies, Mitchell-Layton, Hallmark vice president of licensing, said.
This aligns with our company's purpose of enhancing relationships and enriching lives.