• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

iCrossing Named a Strong Performer in Independent Research Report on Interactive Marketing Agencies - Web Design Capabilities

Posted on: Monday, 8 June 2009, 13:02 CDT

SCOTTSDALE, Ariz., June 8 /PRNewswire/ -- iCrossing (www.icrossing.com), a global digital marketing agency, today announced that it was named a strong performer in the Forrester Wave(TM): Interactive Marketing Agencies - Web Design Capabilities, Q2 2009 report released this June. The full report can be found at www.forrester.com.

In the evaluation, iCrossing was recognized for using "its expertise in search marketing and search engine optimization to help it deliver sites that score well in our Brand Image assessment and are easily found on the Web." The report continues, "The agency has used its heritage as a search marketing firm to develop a number of search and linguistic based research methodologies that it uses to inform its design process."

Since iCrossing was founded in 1998 in Scottsdale, Arizona, it has grown from being the number one search agency in the U.S. to become one of the largest independent digital marketing companies. In 2007, the company reinforced its web design and development capability through the acquisition of Proxicom. The deal combined iCrossing's best-in-class digital marketing services and technologies with Proxicom's world-class Web and application development services.

"Our search heritage gives us a distinct competitive advantage when it comes to website design and development," said Don Scales, CEO, iCrossing. "We've assembled a top-notch cross-discipline team to support a new approach -- one that is based on sound research and that drives superior results."

In 2007, the company also hired Stephen Thompson, executive creative director, to further build iCrossing's creative capability and reinforce the agency's strategy to design informed creative that leads to results.

"iCrossing's creative work is driven by deep insight into users' online behavior gained from extensive market research and analysis of search and other online data," said Thompson. "This unique approach enables us to create connected experiences that are relevant and engaging with increased search visibility."

Earlier this year, iCrossing received "top honors for both its paid search and search engine optimization (SEO) current offering" in the Forrester Wave(TM): US Search Marketing Agencies, Q1 2009 (January 2009) report. The full report can be found at http://www.icrossing.com/articles/forrester-search-wave-report-09.pdf.

About iCrossing

iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services -- including paid search, search engine optimization, Web development, social media, mobile, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Arizona, the company has 550 employees in 12 offices in the U.S. and Europe.

Media Contact: Dana Mellecker iCrossing 646-435-4456

SOURCE iCrossing

Source: PR Newswire

More News in this Category