Photos: New Ad Campaign Teaches Consumers How to Revitalize Meals with SPAM(R) Products

Hormel Foods Launches Print, TV, Radio Ads, Revamped Web site

AUSTIN, Minn., June 9 /PRNewswire/ — SPAM(R) products are selling at a record rate. To give their fans something else to chew on, this month the makers of SPAM(R) products are launching a multi-faceted ad campaign that will educate SPAM(TM) users on how to spice up their everyday meals by simply adding SPAM(R) products.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090609/NY29662)

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/hormel/38706/

The new spot television, national print and radio advertisements, and revamped Web site – http://www.SPAM.com – play on the brand’s playful personality to give its fans real, useful ways to enjoy SPAM(R) products in new ways.

“Our goal is to build upon the recent success of SPAM(R) product sales by showing our consumers simple and creative ways to use SPAM(R) products more often,” said Dan Goldman, senior product manager of SPAM(R) Family of Products. “These advertisements take everyday recipes a step further to say, ‘SPAM(R) products can banish mealtime monotony.’”

Launching a cohesive series of messages across all media — print, television, radio and web — brings to life the campaign’s theme. “Break The Monotony(TM).”

Print

Each of the new national print advertisements feature an ordinary ingredient made extraordinary by adding SPAM(R) products. They also show simple, mouth-watering SPAM(R) recipe images.

Television

By first establishing monotonous situations, the four playful television spots position SPAM(R) products as the hero of unexpected break-through moments. Each scenario quickly becomes a vibrant and colorful scene after SPAM(R) products makes its debut and then introduces one of four different recipes.

Radio

The 10 radio “adlets” involve five-second spots highlighting a quick word association, such as hamburger and SPAMBURGER(R) Hamburger. This campaign marks the first time in seven years that Hormel Foods has launched a national radio campaign for SPAM(R) Family of Products.

SPAM.com

As an additional component to the campaign, the SPAM(TM) Web site was redesigned and refurbished to create a modern home base for the brand and its fans.

The new site promotes the idea that SPAM(R) products are never boring and have the ability to add excitement to your life, especially during mealtime. In addition, SPAM(R) lovers can get all their favorite SPAM(R) merchandise online at http://www.SPAM.com.

Creation of the TV, print and radio advertisements was managed by BBDO Minneapolis. TV ads were produced by Laika House of Oregon. Web development was managed by Marsteller Interactive, with Proximity Minneapolis designing and creating Break The Monotony(TM) The Game.

About Hormel Foods

Hormel Foods Corporation, based in Austin, Minn., is a multinational manufacturer and marketer of consumer-branded food and meat products, many of which are among the best known and trusted in the food industry. The company leverages its extensive expertise, innovation and high competencies in pork and turkey processing and marketing to bring quality, value-added brands to the global marketplace. In each of the past ten years, Hormel Foods was named one of “The 400 Best Big Companies in America” by Forbes magazine. The company enjoys a strong reputation among consumers, retail grocers, foodservice and industrial customers for products highly regarded for quality, taste, nutrition, convenience and value. For more information, visit http://hormelfoods.com.

SOURCE Hormel Foods