Living Proof Innovates with Allurent on Demand Interactive Merchandising Platform
Provider of breakthrough beauty solutions selects Allurent to enhance e-commerce business
With some of the most-buzzed about hair care products available today, Living Proof has made a major splash in the beauty world in less than 6 months. The company’s revolutionary No Frizz line is widely recognized as a uniquely effective weapon in the fight against frizzy hair. As Living Proof continues to develop and release new products, its e-commerce site is an essential channel for promoting the brand, selling products, and engaging both new and existing customers.
Allurent on Demand is a key element of this e-commerce strategy.
The Allurent on Demand platform includes an ever-expanding library of interactive merchandising widgets, as well as an easy-to-use back-end merchandising tool for deploying, changing and updating widgets. Living Proof plans to use AoD widgets throughout the site, and Robillard is interested in testing different displays. Using the back-end tool, the Living Proof merchandising team will be able to experiment with widgets and website locations without having to rely on their IT team. It’s an easy way to figure out what Living Proof shoppers really want — without investing in a lengthy and expensive design project.
Allurent will also act as a strategic, e-commerce advisor for Living Proof. Robillard says, “Working with Allurent is a great fit. This is a company with the type of vision we’re looking for, backed up by superior technical capabilities.”
The Allurent on Demand platform is a high availability, fully scalable hosted service available for a monthly fee. For more information on AoD, please visit www.allurent.com/#solutions/aod.
Leading retailers like Anthropologie, Borders, and Urban Outfitters partner with Allurent to create the most compelling online shopping experiences imaginable. Its innovative e-commerce products deliver rich interactions throughout the shopping lifecycle, from browsing to choosing to buying. The result is a superior shopping experience leading to more satisfied customers and greater sales. Allurent is headquartered in
About Living Proof
Living Proof was created for the purpose of applying advanced technology to solve the toughest beauty challenges. We are a team of scientists from outside beauty, led by