Living Proof Innovates with Allurent on Demand Interactive Merchandising Platform

June 9, 2009

Provider of breakthrough beauty solutions selects Allurent to enhance e-commerce business

CAMBRIDGE, Mass., June 9 /PRNewswire/ — Allurent, the market leader in powering superior online shopping experiences, today announced that Living Proof, a new company based in Cambridge, MA which invents advanced materials to help solve the toughest beauty problems, has selected Allurent on Demand to bring interactive experiences to its e-commerce site. Allurent on Demand (AoD) is a hosted, software-as-a-service offering that increases customer satisfaction and site conversion by quickly and cost-effectively deploying interactive merchandising widgets to retailers’ existing websites.

With some of the most-buzzed about hair care products available today, Living Proof has made a major splash in the beauty world in less than 6 months. The company’s revolutionary No Frizz line is widely recognized as a uniquely effective weapon in the fight against frizzy hair. As Living Proof continues to develop and release new products, its e-commerce site is an essential channel for promoting the brand, selling products, and engaging both new and existing customers.

Allurent on Demand is a key element of this e-commerce strategy. Rob Robillard, CEO of Living Proof, says, “Allurent on Demand is the best interactive design at much lower cost than an agency. And, it gives us much more control and flexibility. We’re a nimble company with scientific experimentation at our core and now our online merchandising capabilities reflect our passion for experimentation and excellence.”

The Allurent on Demand platform includes an ever-expanding library of interactive merchandising widgets, as well as an easy-to-use back-end merchandising tool for deploying, changing and updating widgets. Living Proof plans to use AoD widgets throughout the site, and Robillard is interested in testing different displays. Using the back-end tool, the Living Proof merchandising team will be able to experiment with widgets and website locations without having to rely on their IT team. It’s an easy way to figure out what Living Proof shoppers really want — without investing in a lengthy and expensive design project.

Allurent will also act as a strategic, e-commerce advisor for Living Proof. Robillard says, “Working with Allurent is a great fit. This is a company with the type of vision we’re looking for, backed up by superior technical capabilities.”

Joe Chung, Co-founder and CEO of Allurent, adds, “This is an exciting new relationship for Allurent. Living Proof is a fantastic new brand with top-of-the-line products and dedicated, passionate fans. The combination of Allurent on Demand technology and Living Proof products creates an online shopping experience worthy of consumers’ excitement.”

The Allurent on Demand platform is a high availability, fully scalable hosted service available for a monthly fee. For more information on AoD, please visit www.allurent.com/#solutions/aod.

About Allurent

Leading retailers like Anthropologie, Borders, and Urban Outfitters partner with Allurent to create the most compelling online shopping experiences imaginable. Its innovative e-commerce products deliver rich interactions throughout the shopping lifecycle, from browsing to choosing to buying. The result is a superior shopping experience leading to more satisfied customers and greater sales. Allurent is headquartered in Cambridge, Mass. For additional information please visit www.allurent.com.

About Living Proof

Living Proof was created for the purpose of applying advanced technology to solve the toughest beauty challenges. We are a team of scientists from outside beauty, led by MIT institute professor Dr. Bob Langer, and beauty authorities with a shared vision: to invent efficient formulas with entirely new molecules for results you can see from across the room. For additional information please visit www.livingproof.com.

SOURCE Allurent

Source: newswire

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