Sigma Systems CTO Brian Cappellani Joins Fellow Industry Leaders in Communications Technology Webinar on Advanced Advertising
Posted on: Tuesday, 9 June 2009, 07:00 CDT
What: Sigma Systems CTO Brian Cappellani will join a panel of industry leaders in a webinar titled, "Advanced Advertising: Next Steps," hosted by Communications Technology magazine. The panel, which includes representatives from Canoe Ventures, Comcast Spotlight, TANDBERG Television and OpenTV, will discuss the strategic objectives, architectural design and technologies needed for data-driven, interactive and addressable advertising.
(Logo: http://www.newscom.com/cgi-bin/prnh/20090302/PH77214LOGO )
When:
Details:
- MSO strategic goals and operational tactics
- Canoe Ventures' advanced advertising system
- Standards and overall business processes
- Required 'below the line' components and systems
On the webinar, Cappellani will discuss how subscriber information can be used to create and target data-driven advertising that is more relevant to individual subscribers. Sigma's Subscriber Information Service provides a federated view of subscribers - including demographic data, services usage and behavioral information - for identifying unique audience qualifiers. Subscriber Information Service is a critical component for any TV provider's SCTE 130-compliant advanced advertising solution.
"Subscriber data gives Next-generation Operators a strategic advantage over non-traditional content providers who are competing for the same advertising dollars," said Cappellani. "Operators who are looking to gain a bigger share of the advertising pie should join this webinar for insights into standards, technologies and processes needed to benefit from interactive and addressable advertising."
For more information and to register for the "Advanced Advertising: Next Steps" webinar, go to: http://tinyurl.com/sigma-ctmagadwebinar.
About Sigma Systems
Sigma Systems is the proven global leader in delivering advanced IP service fulfillment solutions. Sigma's powerful solutions enable the world's Next-Generation Operators (NGOs) to Deliver a Rich Consumer Experience through communications and entertainment services--over any access technology to any device. The company's award-winning solutions include order management, provisioning and activation, and active mediation of residential and business VoIP, and Triple, Quad and All-Play services. NGOs around the globe -- including Cox, TELUS and Rogers -- trust Sigma for business transformation and innovative solutions with market-leading expertise for the delivery of today's--and tomorrow's--new services. For more information about Sigma, visit http://www.sigma-systems.com/.
SOURCE Sigma Systems
Source: PR Newswire
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