Giant Release Heats Up Summer With Chili’s New Fire-Grilled Quesadillas Online Media Campaign
Giant Release’s brand and product centric focus has helped Chili’s and other consumer brands in the food, beverage, film, video game, DVD and service industry capture the attention of their respective target audiences during high traffic timeframes through relevant and one-of-a-kind integrations.
The Chili’s campaign, currently live on Giant Release’s entertainment, comic, games and action sports sites, includes custom content creation, product integration and an exclusive fan-site sponsorship which is something new.
An advertising technique called “conquesting” was used to deploy Chili’s online media during the release week of the summer blockbuster comedy The Hangover, when high traffic volumes were projected on Giant Release’s lead movie sites ComicBookMovie.com, FirstShowing.net and Screenrant.com.
When asked about the effectiveness of Giant Release’s brand and product centric approach, Clark confirms, “Major brands partner with us to ensure their new products, movies, DVD’s and video game releases are seen by their audience targets. We provide innovative solutions, strategic integrations and high impact media around premium content.”
About Giant Release
Giant Release is an online media consultancy with an exclusive selection of genre specific games, entertainment and alpha action sports sites. We offer marketers an opportunity to reach 20+ million unduplicated
SOURCE Giant Release