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On-air and On-line: Emmis Re-launches Streaming Platform in Partnership With StreamTheWorld and Ando Media

Posted on: Tuesday, 9 June 2009, 13:35 CDT

INDIANAPOLIS, June 9 /PRNewswire-FirstCall/ -- Emmis Communications Corporation (Nasdaq: EMMS) today announced it has formed a strategic alliance with StreamTheWorld, the radio industry's premier streaming technology and services company, and Ando Media, the industry standard for real-time audience measurement and ad management solutions, to put all Emmis radio stations on a new, high-quality streaming platform.

"Emmis has long been a leading innovator in the digital space," said Greg Loewen, Senior Vice President and Chief Strategy Officer for Emmis. "This partnership reflects our enhanced commitment to driving growth in the rapidly growing digital audio sector. Ando Media and StreamTheWorld's industry-leading platforms will allow us to provide our audiences with an outstanding listening experience and our advertisers with an enhanced degree of service and accountability."

Emmis' WQHT (Hot 97), one of the country's preeminent radio brands, has begun streaming for the first time. In the coming weeks, other Emmis radio stations that have been streaming will migrate to the new, higher quality platform: WRXP-FM, WLUP-FM, WKQX-FM (June 18th); KSHE-FM, KIHT-FM, KFTK-FM, KPNT-FM (June 19th); WFNI-AM, WIBC-FM, WLHK-FM, WYXB-FM (June 22nd); and KLBJ-AM, KDHT-FM, KLBJ-FM, KROX-FM, KBPA-FM (June 24th).

"We are excited about the addition of Emmis as both our radio and our digital partner," stated Paul Krasinski, Chief Operating Officer of Ando Media. "This partnership will allow Ando to further our measurement of the full digital audio marketplace and is a great opportunity for us to assist Emmis in both enhancing their listeners' experience with targeted advertisements and in supplying their advertisers with real-time measurement and accountability."

Neil Sweeney, Senior Vice President, StreamTheWorld, sums up the rationale for the partnership. "Emmis has demonstrated a desire to expand their radio operations to embrace the digital dial. The simultaneous launch of Hot 97 on StreamTheWorld's market-leading online platform as well as on mobile marks the first step in a detailed, progressive partnership that will allow for all of Emmis' radio stations to take advantage of all of StreamTheWorld's partnerships and technologies. We are extremely excited about this launch and the beginning of this long-term relationship."

Emmis Communications - Great Media, Great People, Great Service(R)

Emmis is an Indianapolis-based diversified media firm with radio broadcasting and magazine publishing operations. Emmis owns 20 FM and 2 AM domestic radio stations serving the nation's largest markets of New York, Los Angeles and Chicago, as well as St. Louis, Austin, Indianapolis and Terre Haute, Ind. Emmis also owns a radio network, international radio stations, regional and specialty magazines, and an interactive business.

StreamTheWorld

StreamTheWorld is a streaming technology and services company specifically dedicated to broadcasters' online success. Founded in 2005, the company is currently streaming more than 1,500 radio and TV stations in more than 25 countries. The company already helps some of America's largest radio and TV broadcasters, such as CBS, AOL, Multimedios and SkyNews, find new ways to leverage their online presence in a profitable manner. We do it by helping them reach larger online audiences, get their attention longer and attract more online advertisers. StreamTheWorld's fully integrated solution lets you address all your streaming needs, including User Experience, Advertising, Delivery and Analytics.

About Ando Media

Ando Media is the leading provider of real-time audience measurement and ads management solutions for the internet audio market. Founded in 2004, Ando Media is committed to enabling its clients to monetize their digital assets: audio, online, video and mobile.

SOURCE Emmis Communications Corporation

Source: PR Newswire

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