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INgrooves Powers Digital Marketing Campaign and Global Distribution for Spinal Tap

Posted on: Tuesday, 9 June 2009, 13:58 CDT

NEW ALBUM 'BACK FROM THE DEAD' ARRIVES JUNE 16, 2009

SAN FRANCISCO, June 9 /PRNewswire/ -- INgrooves, a leading provider of digital distribution, marketing and promotion services to the independent music community, is managing global digital distribution and marketing for Spinal Tap's upcoming album, Back From The Dead, and accompanying promotional video content.

The group's reunion comes on the 25th anniversary of the cult classic film, "This is Spinal Tap." David St. Hubbins, Derek Smalls and Nigel Tufnel have re-visited and re-imagined their 1984 soundtrack classic compositions and added six new songs to go along with an accompanying track-by-track promotional video commentary. Additionally, the physical packaging includes a unique pop-up diorama package that features three 12-inch high action figures of the band members along with Stonehenge.

"When we began our quest into the digital media space for Spinal Tap's self-released new recording, Back From The Dead, our first and only choice of partners was INgrooves," commented Harriet Sternberg, Manager, Spinal Tap. "Robb McDaniels' expertise and track record are exceptional. He's built a rock solid team who work 24/7 to be the best in their field."

"INgrooves is thrilled to be working with Spinal Tap and to be bringing their iconic songs and new promotional video material to a new and old generation of music and satire lovers," said Robb McDaniels, Chief Executive Officer and Founder of INgrooves. "David, Nigel and Derek have helped define rock music over the past 25 years, and have inspired millions to overcome adversity and deal with life's challenges with grace, dignity and panache."

INgrooves has put together a worldwide marketing campaign for the Spinal Tap release that includes a variety of cutting edge digital tie-ins, including:

• An iPhone application with exclusive video clips, pictures and a fan wall;
• A YouTube promotion starting June 22nd where fans compete for the best fan generated music video of the band's hit songs;
• Spinal Tap video channels with promotional clips and never-before-seen footage;
• Custom voice tones from each band member;

Back From The Dead includes the newly interpreted Tap classics "Hell Hole," "Tonight I'm Gonna Rock You Tonight," "Big Bottom," "(Funky) Sex Farm," "Stonehenge," and "(Listen to the) Flower People (Reggae Stylee)." The band has a few upcoming performances, including The Tonight Show with Conan O'Brien (June 15th), The Glastonbury Festival (June 27th - UK) and a one night only world tour at Wembley Arena (June 30th - UK).

About INgrooves

INgrooves is a digital media infrastructure company that provides various distribution and marketing services via its INgrooves and ONE Digital divisions. ONE Digital is a proprietary software platform that provides distribution and administration to large distributors, record labels and film production companies at rates far below the industry standard. INgrooves provides clients customized distribution, marketing, promotion, synch licensing and administrative support to help maximize the earnings potential of specific releases or catalogues.

BACK FROM THE DEAD

Final Track Listing

1. Tonight I'm Gonna Rock You Tonight
2. Back From The Dead
3. (Funky) Sex Farm
4. Rock 'n' Roll Creation
5. Jazz Oddyssey I
6. Gimme Some Money
7. Rock 'n' Roll Nightmare
8. Heavy Duty
9. America
10. Jazz Oddyssey II
11. (Listen to the) Flower People (Reggae Stylee)
12. Hell Hole
13. Big Bottom
14. Celtic Blues
15. Jazz Oddyssey III
16. Warmer Than Hell
17. Stonehenge
18. Short and Sweet
19. Cups and Cakes

SOURCE INgrooves

Source: PR Newswire

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