• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Blockbuster Creates Movie Road Map for Film Lovers Looking to Escape in This Summer

Posted on: Tuesday, 9 June 2009, 14:32 CDT

Majority of Americans Surveyed Plan to Skip the Road, Watch Movies & Games

DALLAS, June 9 /PRNewswire-FirstCall/ -- According to a recent survey on blockbuster.com(R), the majority (55 percent) of consumers are opting to escape in with at-home entertainment rather than head out on the road this summer. To meet their needs for less expensive travel, the entertainment retailer has created the BLOCKBUSTER(R) Road Trip, an interactive movie road map on its web site, www.blockbuster.com. With this map, movie lovers can create their own virtual road trip across the continental United States from the comfort of their own homes.

"One of the reasons movies are so universally appealing is their ability to transport you from reality and give you an escape from your daily routine," said Bob Barr, vice president and general manager for blockbuster.com. "The BLOCKBUSTER Road Trip gives our customers the chance to be an armchair traveler this summer."

The BLOCKBUSTER Road Trip helps you visit scenic locales across the U.S. from rural Maine ("The Spitfire Grill") and the mountains of North Carolina ("Cold Mountain") to Arizona ("3:10 to Yuma") and Napa Valley, California ("Bottle Shock"). Films from the heartland are also included, including states like Iowa ("The Bridges of Madison County") and Indiana ("Hoosiers"). Movies set or made in all 48 states of the continental U.S., plus the District of Columbia, are included.

Some of the movies included give viewers access to a level of excitement they might prefer to experience in the safety of their own living rooms rather than first-hand on a road trip. Movie lovers can safely experience a rush of adrenaline while staying in a haunted hotel in Colorado in "The Shining" or hunting sharks off Martha's Vineyard in "Jaws." Likewise some characters' quirks are better left to the movies rather than sitting across from you in the family SUV, as in Connecticut's dysfunctional duo in "Revolutionary Road" or the devil next door in "The Witches of Eastwick" set in Massachusetts.

As a part of its celebration of famous and not-so-famous movie locations, Blockbuster also invites movie lovers to visit and share photos through the BLOCKBUSTER Movie Road Trip group at www.flickr.com/groups/movieroadtrip. Here, film buffs can post photos from their visits to the sites of movie settings such as Katz's Delicatessen in New York from "When Harry Met Sally" and Platform 9 3/4 in London from "Harry Potter."

The BLOCKBUSTER Road Trip will be available for virtual movie travel throughout the summer at www.blockbuster.com/roadtrip. All movies featured in the program are available for rent and for sale at www.blockbuster.com.

About Blockbuster

Blockbuster Inc. (NYSE: BBI, BBI.B) is a leading global provider of in-home movie and game entertainment, with more than 7,200 stores throughout the Americas, Europe, Asia and Australia. The company may be accessed worldwide at www.blockbuster.com.

SOURCE Blockbuster Inc.

Source: PR Newswire

More News in this Category