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Toshiba America Consumer Products Selects Waggener Edstrom Worldwide as Agency of Record for North America Consumer Products

Posted on: Wednesday, 10 June 2009, 07:00 CDT

WAYNE, N.J. and SEATTLE, June 10 /PRNewswire/ -- Toshiba America Consumer Products, L.L.C. (TACP) today announced that it has selected Waggener Edstrom Worldwide (WE) as agency of record for its North American television and digital A/V products. Waggener Edstrom Worldwide's New York City-based Consumer Marketing Practice will lead the account, partnering with WE's consumer subsidiary, Maloney & Fox.

"We chose Waggener Edstrom because they delivered a compelling strategy based upon keen insights into consumer attitudes, awareness and mindset," said Maria Repole, assistant vice president of corporate communications for Toshiba America Consumer Products. "This is a promising time for Toshiba as we continue to grow our business in North America, and it is critical for us to align ourselves with a communications agency that shares our core mission and values and understands our brand promise."

WE's scope of the work will include strategic counsel, new product launches, media and analyst relations, communications planning, and long-term branding initiatives.

"Our partnership with Toshiba presents an exciting opportunity at a moment in time when new digital technologies and content distribution platforms are changing the consumer electronics category," said Corey duBrowa, president of Account Services at Waggener Edstrom Worldwide. "We are honored to work with Toshiba and support the company in telling its vision and elevating the visibility of what we believe is a premier and innovative global brand."

Waggener Edstrom Worldwide's other global practices, including Corporate Communications and WE Studio D(TM) digital strategies group, will support Toshiba as necessary.

About Toshiba America Consumer Products, L.L.C.

Toshiba America Consumer Products, L.L.C. is owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, a world leader in high technology products with subsidiaries worldwide. Toshiba is a leading manufacturer of a full line of home entertainment products, including flat panel TV, combination products and portable devices. Toshiba America Consumer Products, L.L.C. is headquartered in Wayne, New Jersey. For additional information, please visit www.tacp.toshiba.com.

About Waggener Edstrom Worldwide

Waggener Edstrom Worldwide (WE) is a global, integrated communications agency. For more than 25 years, the independently owned firm has developed strategic communications programs for innovative and world-changing clients, working to influence markets, inspire people and improve lives. In 2009, WE was named one of Oregon Business' 100 Best Companies to Work For. WE was also named European Technology Agency of the Year in 2008 and Best Large Agency to Work For by the Holmes Report in 2006. WE has earned numerous honors for its outstanding work on behalf of clients, for its exceptional people and for its innovation in communications. The agency has more than 800 employees in 16 offices around the world, and its 17 Global Alliance partners expand the agency's reach to 30 additional international markets. WE has six global practices: Consumer Marketing, Corporate Communications, Environment, Healthcare, Public Affairs and Technology. More information can be found at http://www.WaggenerEdstrom.com.

Waggener Edstrom, Innovation Communications and WE Studio D are either registered trademarks or trademarks of Waggener Edstrom Worldwide Inc. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

SOURCE Toshiba America Consumer Products, L.L.C.; Waggener Edstrom Worldwide

Source: PR Newswire

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