Breyers(R) Premieres Latest Webisode Parody Starring Jane Krakowski
Smooth & Dreamy campaign invites consumers to take on a starring role in classic
After enjoying the “Gone with the Wind” webisode when it launched in May, fans have been anxiously awaiting the premiere of “King Kong.” Green screen technology enables Krakowski to come face-to-face with King Kong, engaging in a witty conversation that showcases her comedic talents through authentic, fresh dialogue.
“As an actress I’ve always dreamed of portraying classic characters like
Consumer Engagement and
Consumers have the chance to play a starring role as well at www.SmoothandDreamy.com/love. They simply need to upload a photo and face mapping technology from media technology company, Oddcast, (www.oddcast.com), will place them in the webisodes, enabling users to ‘act’ in these iconic movie scenes. Participants can choose to insert themselves as Krakowski’s modern character,
As an added bonus, consumers can also enter for a chance to win a dreamy
“We know America loves Breyers(R),” said
The Breyers(R) Smooth & Dreamy webisodes were produced by Mindshare Entertainment, a division of Mindshare Worldwide. Mindshare Entertainment assembled an A-list comedy crew for this project, including Tony Award and Screen Actors Guild Award winner Krakowski and
Sweepstakes Abbreviated Rules
No purchase necessary to enter or win. Void where prohibited. The Sweepstakes is open to entrants who are legal residents of the 50 U.S. states & D.C., 18 years or older. Sweepstakes is sponsored by Conopco, Inc., d/b/a Unilever and begins
About New Breyers(R) Smooth & Dreamy
Breyers(R) Smooth & Dreamy All Natural Light ice cream is so velvety and delicious, you’ll be surprised it has half the fat and 30% fewer calories than regular ice cream. You can now enjoy a wide range of delicious choices for a better-for-you ice cream treat, as the product is available in 11 varieties including Chocolate Chocolate Chip and Strawberry Cheesecake. Breyers(R) ice cream is available nationwide for the suggested retail price of
Unilever’s mission is to add vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. Each day, around the world, consumers make 160 million decisions to purchase Unilever products.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
“Gone with the Wind” TM Turner Entertainment Co. & The Stephens Mitchell Trusts (C) Turner Entertainment Co. (s09)
“King Kong” (C) RKO Pictures, Inc. (s09)
Media Contact: Lindsey Auslander GolinHarris (312) 729-4366 firstname.lastname@example.org