Coach Bum Phillips Extends Partnership With Blue Ribbon Bacon and Sausage Company

June 11, 2009

HOUSTON, June 11 /PRNewswire/ — Family, friends, and tradition – all words that describe the Blue Ribbon Bacon and Sausage Company and their partner and spokesperson; Coach Bum Phillips. Today, Blue Ribbon announced a long-term extension of an exclusive partnership with Phillips, legendary NFL coach. The 23-year partnership between Bum Phillips and Blue Ribbon has resulted in the company’s rise to the number one position in the marketplace for both their traditional smoked sausages and hickory smoked bacon products.

According to Phillips, “I’m thrilled to keep our team going and continuing to build the Blue Ribbon tradition with folks that we know and trust.”

In announcing the partnership, David Huddle, Blue Ribbon’s president said, “Bum has become the symbol of all that is right about Texas and its traditions. He’s honest, easy-going, and down-to-earth – the same qualities that define the Blue Ribbon brand. His partnership with Blue Ribbon, a company that has become known for its superior quality and its great tasting products for over five decades, is a natural fit.”

As part of the partnership, Phillips will continue to promote Blue Ribbon branded products and will be involved in a number of activities, including community outreach efforts, personal appearances, autograph signings, taste tests and print and broadcast communications.

Thomas Dalton, Blue Ribbon’s chief executive officer stated; “We’re thrilled to have the opportunity to continue our relationship with Bum and Debbie Phillips. Coach Phillips has been instrumental in Blue Ribbon bacon and sausage becoming one of Texas’s favorite family traditions. For over 50 years the folks at Blue Ribbon have taken great pride in offering Texas consumers high-quality, delicious products and we are excited about this opportunity to continue to grow our brands and categories.

Blue Ribbon Bacon and Sausage Co. through its affiliate, Atlantic Premium Brands, Ltd., (fiscal 2009 (E) revenues of $110 million) and its operations in Texas, Louisiana, and Oklahoma, manufactures, markets and distributes high quality food products for customers in a twelve-state region. The Company’s offerings include a wide variety of fresh, refrigerated and frozen food products which are sold under leading regional brand names including; Blue Ribbon Bacon, Blue Ribbon Sausage, Texas Traditions Premium Smoked Sausage, Richard’s Cajun Foods, Cajun Favorites, Carlton, Country Boy and JC Potter as well as servicing its many retail partners on a private label basis.

This news release may contain forward-looking statements. Such statements involve known and unknown risks, uncertainties and other factors outside of management’s control that could cause actual results to differ materially from those described in the forward-looking statements. The Company does not assume responsibility for the accuracy and completeness of those forward-looking statements and does not undertake the obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstances.

SOURCE Blue Ribbon Bacon and Sausage Company

Source: newswire

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