Hitviews Tapped by FOX to Market ‘Fringe’ and ‘Lie to Me’
Hitviews “webstars” help FOX Broadcasting Company reach millions of online-video viewers, demonstrating the power of branded entertainment online.
Hitviews worked with FOX to select influential online-video stars with large audiences aligned to the target of the two television shows. The companies partnered with online-video stars including
“When it was time to promote key programming FOX didn’t leave it to chance. Instead, they had the vision to take command of online marketing and make it work, seamlessly weaving their messages into online shows with powerful audiences,” said
In addition to well over 4,600,000 views, the 32 videos produced for the campaign yielded more than 80,000 online comments from fans who indicated overwhelming intent to watch the shows. Consistent with the intended demographic target, the videos were watched by an audience with an average age of 25, 60 percent of which were male.
“Our stars are selective about which brands they represent because they need to maintain credibility with their audiences,” said
For more information on the FOX campaign and to watch the videos please visit www.hitviews.com/case_studies_fox.html.
Founded in 2007, Hitviews is the leading entertainment marketplace of online-video stars. Hitviews provides innovative brands a platform to promote their messages, taking them inside videos created by the Web’s most watched stars with creativity and authenticity. Hitviews introduces brands to established, engaged and targeted audiences from across
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