Three Industry Veterans Join Ziff Davis Enterprise; Strengthen Sales, Marketing and Content Teams

Pros Bring Industry Knowledge, Market Expertise and Creative Online Prowess to Company

NEW YORK, June 11 /PRNewswire/ — Ziff Davis Enterprise, a leader in innovative enterprise IT engagement solutions and ground-breaking editorial content, announced today that it has hired three key executives: Matthew Sweeney, former CEO of the Computerworld and InfoWorld brands at International Data Group (IDG), sales executive Peggy Schecter of United Business Media’s TechWeb and Eric Lundquist, formerly Content Director, New Media at IDG.

The hires reflect the company’s continued focus on creating a standard of innovation and excellence in meeting the needs of both enterprise IT marketers and the Ziff Davis Enterprise audience; they will immediately support the company’s growing portfolio of marketing solutions and continually evolving editorial content.

“We have spent the last year successfully working our vision for audience engagement and building a new infrastructure for audience marketing. We have also developed an impressive arsenal of innovative new products that engage our audience more effectively and provide a better return on investment for our clients,” said Steve Weitzner, Ziff Davis Enterprise CEO. “With these valuable additions to our team we have closed the loop — strengthening our ability to leverage and scale these advances to drive increased value and loyalty for both our readers and our clients.”

Professional Profiles:

Matthew Sweeney

Matthew Sweeney has joined the company as President of Sales and Marketing following a long tenure with IDG where he was CEO of the Computerworld and InfoWorld brands. A successful and well known executive in the enterprise IT industry, he was previously Executive Vice President and Publisher of Computerworld, leading their national sales efforts for two and a half years through a period of tremendous revenue growth. Prior to joining Computerworld and InfoWorld, Sweeney held a number of executive positions in IT publishing, including national Associate Publisher of Ziff Davis Enterprises’ CIO Insight magazine, Associate Publisher/East at Ziff Davis Media’s PC Magazine and Publisher/Vice President of sales at IDG’s Macworld magazine. In his new role at Ziff Davis Enterprise, Sweeney will work with Senior Vice President of Sales Dave Colford and Senior Vice President of Integrated Marketing/Client Services Josh Heitsenrether to drive the sales and marketing efforts for the company’s entire platform of products and solutions. He will also be at the forefront of new product development.

Peggy Schecter

Peggy Schecter joins Ziff Davis Enterprise as Vice President, Eastern Regional Sales Manager, after spending more than 15 years at United Business Media LLC and its predecessor companies CMP and Miller Freeman. At UBM she led the IBM sales team for Information Week, Network Computing and Optimize magazines and managed strategic partnerships with other large accounts including EMC, Computer Associates and Intel. She later joined the Global Accounts team where she focused her efforts on the TechWeb online network and was promoted to a vice president of sales for the division. In her new role with Ziff Davis Enterprise, Schecter will manage East Coast sales efforts for the company’s entire portfolio of products and solutions, leveraging her expansive industry knowledge, account relationships and creative online experience.

Eric Lundquist

A well-respected industry veteran, Lundquist returns to Ziff Davis Enterprise as Vice President/Strategic Content, returning from IDG where he was the Content Director, New Media Products. He previously worked at Ziff Davis Enterprise where his positions included editor-in-chief of eWEEK for over a decade and editor-at-large for CIO Insight. Lundquist has appeared regularly as a technology commentator on CNN and CBS MarketWatch and has won numerous journalism awards including Neal Awards, Computer Press Association awards and New England Press Association awards. In his new role Lundquist will develop content in a wide range of formats and media, leveraging multimedia, social networks, online and conference content to fully meet the needs of the company’s active and sophisticated audience of technology buyers.

“I could not be more excited about these additions to our team,” said Weitzner. “Matt Sweeney shares our vision of deep audience engagement and marketing services and has a track record for innovating digital solutions for technology marketers. Peggy Schecter’s experience as a member of an elite sales team focused on creating innovative programs that deliver results syncs perfectly with our consultative and creative approach to sales. Finally, Eric Lundquist’s vast knowledge of the enterprise IT industry and his innate understanding of what the audience needs will help us build and deliver effective integrated marketing programs. Adding these industry stars to our team along with the appointment of our incredible board of directors will accelerate our renewed success in the market.”

About Ziff Davis Enterprise, Inc.:

Ziff Davis Enterprise, Inc. is B2B technology’s trusted information and marketing resource. Millions of technology buyers rely on our relevant, objective content to identify the right solutions for their organizations. Over 300 technology companies, from industry giants to emerging start-ups, rely on our contextual content, marketing, and audience development expertise to compress sales cycles and lower their go-to-market costs. Leading brands include eWEEK and eWEEK Labs, Baseline, CIO Insight, Channel Insider, WebBuyersGuide, and the Developer Shed network. Ziff Davis Enterprise has proven marketing solutions for branding, engagement, and face-to-face events. Products include print and online advertising, eNewsletter sponsorships, content syndication, eSeminars, virtual tradeshows, events, and custom media services. Ziff Davis Enterprise has a global database of 5.4 million users representing an unparalleled community of business and technology professionals, developers, and the channel. www.ziffdavisenterprise.com.

SOURCE Ziff Davis Enterprise