German Cosmetics Maker Lavera Taps Kohnstamm PR To Boost U.S. Market Presence

June 12, 2009

Additional new retainer clients include Kettle Cuisine of Boston and La Tortilla Factory of Santa Rosa

ST. PAUL, Minn., June 12 /PRNewswire/ — The North American distributors of Europe’s top green beauty brand, Lavera Naturkosmetik of Germany, named Twin Cities-based Kohnstamm Communications as its U.S. public relations agency in order to gain significant market traction through media relations and online PR product exposure. The all-natural and organic personal care company (www.lavera.com) holds a 27% market share in Europe and is launching its first mainstream consumer retail initiative in the U.S. through Target stores and CVS this summer. Kohnstamm’s PR program will coincide with the client’s “Lavera is Truth” national advertising campaign that throws caution on the use of skincare products and cosmetics that use synthetic ingredients in favor of natural options. “Sixty percent of what goes on your skin is absorbed into your body,” according to the campaign.

Lavera was ranked the number one top-rated natural cosmetic company in Europe among 33 competitive brands in last year’s rigorous and independent Oeko-Test consumer magazine ratings.

The Kohnstamm agency also announced the signing in recent months of Boston-based Kettle Cuisine and Santa Rosa, Calif.-based La Tortilla Factory, driving public relations to support national product sales. Kettle Cuisine (www.kettlecuisine.com) is the leading maker of gluten free, organic and natural frozen soups. La Tortilla Factory (www.latortillafactory.com) is the originator of the “healthy wrap” category known for its first-to-market line of high-ingredient and inventive flavored tortillas under the Smart & Delicious, Sonoma and traditional La Tortilla brands.

PR Week ranked Kohnstamm Communications 131st in its April 2009 annual PR Agency Rankings, up from 166 in 2008, based on 15 percent growth in gross revenues. Since 2008, the St. Paul agency has attracted new talent from GolinHarris, Edelman, Karwoski & Courage and Manning Selvage & Lee to drive its growing consumer PR client-load, especially in the organic and natural category. Founded by former Hill and Knowlton PR exec Joshua Kohnstamm, “The Holmes Report,” in its 2008 PR Agency Report Card, named the 18-year old firm a “Best Agency to Work For.” For more information, go to www.kohnstamm.com or write media@kohnstamm.com.

SOURCE Kohnstamm Communications

Source: newswire

comments powered by Disqus