• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

AT&T Pitches NCAA Men's College World Series to Fans Via Sports Celebrities, Wireless Fun, and Texts

Posted on: Friday, 12 June 2009, 08:02 CDT

AT&T Connects NCAA(R) Baseball Fans with Baseball Legends, NCAA Teams,

High Speed Interactive Activities, and Text Alerts

DALLAS, June 12 /PRNewswire-FirstCall/ -- It's college baseball. Delivered. Starting today, AT&T* is connecting baseball fans at the 2009 NCAA Men's College World Series(R) in Omaha to events with sports celebrities, NCAA College World Series baseball student-athletes, high speed interactive stations outside the Rosenblatt Stadium -- and text messaging.

Connecting with Fans in Omaha

AT&T launches the celebration for the 2009 NCAA Men's College World Series(R) games at the College World Series Fan Fest, a free interactive area located in the southwest parking lot of Rosenblatt Stadium during the games. The Speed Zone, AT&T's interactive station, will be active inside Fan Fest today through Monday, June 15. Speed Zone offers fans an opportunity to meet some of their favorite baseball legends and participate in AT&T's interactive stations, including:

• You Make The Call: Fans put their broadcasting skills to the test as they deliver play-by-play highlights for some of the most thrilling moments in collegiate baseball.
• AT&T Navigator Competition: Fans race to find the distance to each of the competing teams' campuses, the quickest route to local Omaha landmarks and the best-priced gasoline within five miles... all by using AT&T Navigator.
• Photo Station: AT&T provides fans with a customized, commemorative photo that features them inside at the games, whether they are in the stadium or not.
• Autographs: AT&T is hosting Autograph Sessions Friday through Sunday with baseball greats Joe Carter, Rollie Fingers, Carlton Fisk, Joe Morgan, and Dale Murphy in the Speed Zone and AT&T retail locations in Omaha.**
• Mobile TV Live Bar: AT&T is providing wireless devices, connected to a "live bar," so fans can watch live TV, including select College World Series games, for free.

"At AT&T, we care about providing real-world opportunities and technology applications that give fans more ways to enjoy the sports -- and the games -- we sponsor," said Tim McGhee, executive director, AT&T Corporate Sponsorships. "Our work with the NCAA Men's World Series and the other events we support is an important way that we reach customers, sports fans and sports organizations across our service footprint. If we can drive added value to these folks through the tools and opportunities we provide, we are extending the reach of who we are and what we do. That's important to us."

On The Field/In the Stadium

Baseball fans will also have the chance to meet this year's College World Series teams, through the AT&T Team Autograph Sessions. After Friday team practices, fans will have the opportunity to meet their favorite players for free and receive their autographs on a commemorative card in the concourse at Rosenblatt Stadium, sponsored by AT&T.

On Sunday, June 14, AT&T is also extending the college baseball excitement by inviting members of the Omaha Boys & Girls Club to play a game of catch with their fathers in the outfield of the stadium. These same youths and their parents will enjoy tickets to the game and a behind-the-scenes tour of the venue, compliments of AT&T.

Text Updates

Whether they attend the games or just want to stay in tune with their favorite teams, AT&T is extending the series to wireless users of any carrier via the AT&T College World Series Text Alerts Program.*** College World Series attendees will be encouraged to sign up for CWS alerts on their handsets (Text MCWS to 345345) or online at www.ncaa.com. Fans who opt in for the text alerts program will receive daily text messages with ticket release specials, AT&T autograph appearance schedules, and final game/advancement notices.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

** Omaha autograph locations include the following:

Friday, June 12 - 2-3 p.m.: Dale Murphy Speed Zone at Fan Fest Tent, Rosenblatt Stadium - 4-5 p.m.: Dale Murphy AT&T Store 7640 Towne Center Parkway Papillion, NE 68046 - 6-7 p.m.: Carlton Fisk Speed Zone at Fan Fest Tent, Rosenblatt Stadium Saturday, June 13 - 11-12 p.m.: Carlton Fisk AT&T Store 16811 Burke Street Omaha, NE 68118 - 1-2 p.m.: Joe Morgan AT&T Store 7820 Dodge St Omaha, NE 68114 - 4-5 p.m.: Joe Morgan Speed Zone at Fan Fest Tent, Rosenblatt Stadium Sunday, June 14 - 2-4 p.m.: Rollie Fingers Speed Zone at Fan Fest Tent, Rosenblatt Stadium - 4-5 p.m.: Joe Carter Speed Zone at Fan Fest Tent, Rosenblatt Stadium

***No purchase necessary. Standard text messaging applies.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T | DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE(R) magazine's list of the World's Most Admired Companies.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services or at www.Facebook.com/ATTSmallBiz to discover more about our small business services.

(C) 2009 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

SOURCE AT&T Inc.

Source: PR Newswire

More News in this Category