Norgren Taps 90octane for Lead Nurturing Program

The conversion-driven marketing agency will measure, optimize and report on all lead activity

DENVER, June 15 /PRNewswire/ — Norgren, a world leader in the supply of pneumatic motion and fluid control technologies, has hired conversion-driven marketing agency 90octane for a lead nurturing program. Norgren previously hired 90octane to generate qualified sales leads online; the current program focuses on nurturing existing contacts from unqualified leads to qualified opportunities.

90octane will nurture the target audience of OEM engineers through weekly “tips” emails, which will include strategically timed special offers. The program will be tracked and measured to show all conversion activity and will serve as the foundation for a new lead funnel, efficiently increasing the sales conversion of leads.

“Today’s engineers are overwhelmed with demands on their time, which limits the effectiveness of many traditional marketing tactics. To effectively reach this audience, we’re working with 90octane to develop a program that strengthens the Norgren brand and also provides a valuable service to the technical community,” said Byron O’Dell, Director of Marketing for Norgren.

About Norgren

Norgren is a world leader in the supply of pneumatic motion and fluid control technologies for a diverse set of industries such as life sciences, commercial vehicles, and industrial automation. Posting 2008 sales of $1.3 billion, its 6,000 worldwide employees are committed to optimizing technological performance for its customers’ advantage. With established manufacturing facilities in the USA, Germany, UK, Switzerland, Mexico, the Czech Republic, and China, Norgren has the global manufacturing and supply chain expertise to support customers around the world. With a sales and service network in 80 countries and dedicated technical centers in the USA, Germany, UK and China, Norgren has the know-how to support the most demanding international and local projects. Norgren is a subsidiary of the $2.9 billion IMI PLC. http://www.norgren.com

About 90octane

90octane is a conversion-driven marketing agency. A pioneer in response-based interactive tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales. Visit http://www.90octane.com for more information.

SOURCE 90octane