• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

RedPlum Partners With 'The Supermarket Guru' Phil Lempert to Help Consumers Save Money and Make the Best Selections at the Grocery Store

Posted on: Monday, 15 June 2009, 08:06 CDT

Nationally Renowned Savings Expert will Feature RedPlum Exclusive Coupons on SuperMarketGuru.com, Provide Product Reviews for redplum.com Visitors

LIVONIA, Mich., June 15 /PRNewswire/ -- RedPlum, a leading provider of deals and savings on brands consumers want most, announced today an exclusive partnership with one of the most popular consumer advocates, Phil Lempert, The Supermarket Guru(R). For more than 25 years, Phil Lempert has been an expert on consumer behavior, marketing trends and new products, and has become known nationally for his ability to translate these trends for consumers to promote smart, healthy, educated purchase decisions.

With this partnership, millions of redplum.com visitors will now have exclusive access to Supermarket Guru product reviews (http://www.redplum.com/pages/New-Product-Reviews.aspx) not available on any other coupon- or savings-focused Web sites. And while the product reviews will continue to be featured on popular sites such as iVillage, Progressive Grocer and ABC News, the presence on savings and coupon Web site redplum.com will allow consumers to compare the product reviews directly with available coupons to help maximize savings in a way not available anywhere else. In addition, Lempert's site, SuperMarketGuru.com, features exclusive coupons from redplum.com, providing site visitors with access to more savings than ever before.

"Whether online, in the mail, in the newspaper or through one of its other channels, RedPlum continues to lead the way in its commitment to deliver the most savings to consumers," said Phil Lempert, The Supermarket Guru. "I am excited to extend my longstanding relationship with the company and believe the real winners will be the savvy, smart consumers who will benefit from exclusive savings combined with information on the newest products to help them save money while living healthy."

Phil Lempert is one of America's leading consumer analysts and is recognized on television, radio and in print. For over 20 years he has appeared on NBC News' "TODAY Show" as food trends editor and correspondent, as well as regular appearances on ABC News "NOW" and "The View." He has also appeared on "The Oprah Winfrey Show," "20/20," CNN, CNBC, MSNBC and local stations throughout the country. Lempert is a columnist for the Chicago Sun-Times and Everyday with Rachel Ray magazine.

"Phil Lempert is one of the most well known consumer savings experts in the country, and we are thrilled to be able to share his product reviews on an exclusive basis with the millions of Americans who rely on redplum.com for coupons and savings," said Brian Costello, General Manager and Vice President, The RedPlum Network. "This partnership clearly sets redplum.com apart from the competition, and Phil's willingness to feature redplum.com exclusive coupons on his site further validates our approach and leadership in helping consumers save as much as possible, at the grocery store and beyond."

About RedPlum

RedPlum brings consumers relevant offers and good deals on the brands they want most to best stretch their budgets. We deliver deals on a weekly basis to over 100 million shoppers in the mailbox, in the newspaper, in-store and online. At redplum.com, you will find one of the largest collections of printable coupons, coupon codes and savings tips along with the best deals and the sweetest coupons plus trends, tips and inside information on what to wear, buy and do right now. RedPlum is the consumer brand of Valassis, a Michigan-based company that has been delivering savings and value for nearly 40 years. Building upon our wish to help American families, we empower the public to take part in the effort to help safely recover missing children through our America's Looking For Its Missing Children(R) program, which appears on our RedPlum products. For more information, visit http://www.redplum.com. To learn about advertising opportunities with RedPlum, please call 1-800-437-0479.

Safe Harbor and Forward-Looking Statements

Certain statements found in this document constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks and uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following: price competition from our existing competitors; new competitors in any of our businesses; a shift in client preference for different promotional materials, strategies or coupon delivery methods, including, without limitation, as a result of declines in newspaper circulation; an unforeseen increase in paper or postal costs; changes which affect the businesses of our clients and lead to reduced sales promotion spending, including, without limitation, a decrease of marketing budgets which are generally discretionary in nature and easier to reduce in the short-term than other expenses; our substantial indebtedness, and ability to refinance such indebtedness, if necessary, and our ability to incur additional indebtedness, may affect our financial health; the financial condition, including bankruptcies, of our clients, suppliers, senior secured credit facility lenders or other counterparties; our ability to comply with or obtain modifications or waivers of the financial covenants contained in our debt documents; certain covenants in our debt documents could adversely restrict our financial and operating flexibility; recent disruptions in the credit markets that make it difficult for companies to secure financing; fluctuations in the amount, timing, pages, weight and kinds of advertising pieces from period to period, due to a change in our clients' promotional needs, inventories and other factors; our failure to attract and retain qualified personnel may affect our business and results of operations; a rise in interest rates could increase our borrowing costs; we may be required to recognize additional impairment charges against goodwill and intangible assets in the future; the outcome of ADVO's pending shareholder lawsuits; our current litigation with News America Incorporated may be costly and divert management's attention; possible governmental regulation or litigation affecting aspects of our business; the credit and liquidity crisis in the financial markets could continue to affect our results of operations and financial condition; reductions of our credit rating may have an adverse impact on our business; counterparties to our secured credit facility and interest rate swaps may not be able to fulfill their obligations due to disruptions in the global credit markets; uncertainty in the application and interpretation of applicable state sales tax laws may expose us to additional sales tax liability; and general economic conditions, whether nationally, internationally, or in the market areas in which we conduct our business, including the adverse impact of the ongoing economic downturn on the marketing expenditures and activities of our clients and prospective clients as well as our vendors, with whom we rely on to provide us with quality materials at the right prices and in a timely manner. These and other risks and uncertainties related to our business are described in greater detail in our filings with the United States Securities and Exchange Commission, including our reports on Forms 10-K and 10-Q and the foregoing information should be read in conjunction with these filings. We disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

SOURCE RedPlum and Valassis

Source: PR Newswire

More News in this Category