MWW Group Wins PRSA Silver Anvil Award for Samsung Instinct Campaign
MWW Group and Samsung Mobile Recognized by PRSA for Efforts in the “Sprint and Samsung Trust Their Instinct and Set New Sales Records” Campaign
“This campaign was conducted at a time when competition in the mobile phone industry is more intense than ever and as the purchase of sophisticated mobile phones rapidly increases, the bar for what it takes to promote an iconic mobile phone gets higher and higher,” said
Aligned closely with Sprint, the
“We knew we had to do something different to break out of the clutter of mobile phone promotion. Building on the success of the 2007 Samsung UpStage launch, this PR campaign focused on unique ways to personalize the user experience,” says
The touch screen on the Samsung Instinct is fully customizable, offering consumers the ability to arrange their preferred applications on the main screen. Additionally the Instinct offers a complete HTML Web browsing experience and includes full GPS capabilities with voice-prompted turn-by-turn directions, earning it the nickname the “Swiss army knife of mobile phones” for its versatility and ease-of-use.
About MWW Group
MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations and “Aim High…and Deliver” commitment to client service. For the past four years, MWW Group has been honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2006, MWW Group was named PR Agency of the Year by The Holmes Report and Mid-size PR Firm of the Year by PR News, in recognition of the firm’s growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG).
SOURCE MWW Group