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Brodeur Partners Announces Partnership with GBC Group, Leading EMEA PR Agency; Expanding Global Reach and Social Media Resources

Posted on: Monday, 15 June 2009, 23:05 CDT

BOSTON, June 16 /PRNewswire/ -- Brodeur Partners, an Omnicom Group (NYSE: OMC) company, announced today a new strategic partnership with Grant Butler Coomber (GBC Group), a leading independent EMEA-based public relations firm.

Andrea Coville, CEO of Brodeur Partners, said the focus for both agencies is on integration of social media campaigns globally within strategic communications campaigns. The new partnership specializes in technology, sustainability and clean tech, mobile telecoms, healthcare and consumer clients where both companies have expertise and experience.

"By joining forces, we are able to offer clients a truly global integrated communications offering with social media at the core of our thinking," said Coville. "Clients are demanding ideas, talent and capabilities to craft and steer major client movements with new media tools across the globe," added Coville.

GBC founders Sue Grant and Jill Coomber said the partnership comes at a good time in the PR industry. "There has never been a more exciting time to be in the PR market," they said, adding that they have enjoyed a close relationship with Brodeur executives for more than 20 years.

Joe Trippi, social media pioneer and guru known for his political work, will be a key member of the expanded Brodeur Partners social media resources. He is bringing his expertise to Brodeur Partners clients globally in healthcare, environment, philanthropy and biotech.

Brodeur Partners, acquired by Omnicom in 1993, has five offices in the U.S. and operates throughout Asia and Latin American through owned and strategically aligned partners.

With HQ in London, GBC Group includes GBC, Chocolate Communications and GBC Public Affairs. The Group also has offices in France and Germany and a network of affiliates in Eastern Europe, Spain, Sweden, Finland, Italy, Netherlands, Middle East and South Africa.

GBC Group has an office specializing in consumer and B2B technology programs based in San Francisco, which gives Brodeur an expanded base on the West Coast.

"We're totally in synch with how Brodeur Partners views the world and the business we're in. PR is about a continuous flow of conversations, 24/7, with a myriad of people inside and outside our clients, and within a totally open global framework," said Coomber.

Grant added, "In our nearly 20 years of business, there has never been a more challenging and exciting time. The world has moved into a new order and framework, and this partnership with Brodeur will put us right at the edge of the changes every company and organization face."

Brodeur Partners will no longer be associated with the Brodeur/Pleon Worldwide network of agencies in Europe.

Brodeur Partners and GBC join forces with 15 other digital marketing companies in the U.S. which work under the Brodeur Partners banner in a unique model providing clients with fully integrated marketing and top senior talent.

The two companies have successfully shifted their business model, client base and staff expertise to adapt to the connected, digital world. Their clients include top brands in health care, technology, biotechnology, consumer and mobile communications.

About Brodeur Partners

Headquartered in Boston and owned by Omnicom Group, Inc. (NYSE: OMC), Brodeur Partners (http://www.brodeur.com/) is a strategic communications group specializing in public relations, branding and communications. Founded in 1985, the company has 80 offices in 50 countries. It is differentiated by its ability to bring a discipline-agnostic approach to its consumer and business-to-business clients, including world-class minds within social media, public affairs, crisis, employee communications, ethnographic research, corporate social responsibility, multi-cultural marketing, higher education, clean technology, financial communications and healthcare.

About GBC Group

GBC (http://www.gbc.co.uk/) is a boutique international PR agency focused on technology with its sister agency, Chocolate Communications, focused on consumer lifestyle. Together, their clients span some of the most exciting start-ups to major blue-chip brands marketing to consumers, businesses and governments. With offices in London, Paris, Munich and San Francisco, the agency runs many international campaigns for clients.

SOURCE Brodeur

Source: PR Newswire

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