Fun Heats Up at McDonald’s(R) With Launch of the Coolest Global Happy Meal(TM) Event in Ages – Twentieth Century Fox’s ‘Ice Age: Dawn of the Dinosaurs(TM)’
“We’re committed to bringing the biggest and most exciting properties to life for our customers, and offering them the high-quality food they love,” said
“By working together with McDonald’s, we’re able to share the adventure and wholesome family fun of ‘Ice Age: Dawn of the Dinosaurs’ with millions of people around the world,” said
The U.S. “Ice Age: Dawn of the Dinosaurs” Happy Meal toy collection, which is available at participating restaurants beginning
Engagement Around the World
McDonald’s “Ice Age: Dawn of the Dinosaurs” Happy Meal promotion began in select markets on
For example, in
Select restaurants in the U.K. will host family scavenger hunts, taking kids on an underground adventure to help the movie characters retrieve lost items, and will offer in-store giveaways such as character masks and balloons. The popular characters will also appear on Happy Meal choice menu items including organic milk, fruit bags and carrot sticks. U.K. restaurants will also offer special vouchers in Happy Meal boxes that can be redeemed for “Ice Age: Dawn of the Dinosaurs” movie vouchers, books and DVDs.
Worldwide, specially designed in-store merchandising, including window posters, drive-thru translites and displays, and movie-themed Happy Meal boxes, will convey the adventure and friendship of the movie by highlighting the fun-loving prehistoric characters.
McDonald’s “Ice Age: Dawn of the Dinosaurs” TV Commercials
Twentieth Century Fox created custom animation featuring characters and scenes from “Ice Age: Dawn of the Dinosaurs” for McDonald’s to use in two global television commercials that will begin airing
“Ice Age: Dawn of the Dinosaurs”
McDonald’s is the leading global foodservice retailer with more than 32,000 local restaurants in more than 100 countries. About 80 percent of McDonald’s restaurants worldwide are owned and operated by franchisees. Please visit our website at www.aboutmcdonalds.com to learn more about the Company.
About Fox Film Entertainment
One of the world’s largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox Atomic, and Twentieth Century Fox Animation.
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