Kapow Technologies and Solace Systems Select Bateman Group for Integrated Public Relations and Social Media Marketing

June 22, 2009

SAN FRANCISCO, June 22 /PRNewswire/ — The Bateman Group, an integrated public relations and social media marketing firm, today announced that Kapow Technologies and Solace Systems(TM) have both selected the firm as agency of record after conducting comprehensive evaluations of qualified agencies throughout Silicon Valley and across the nation.

Effective immediately, Kapow Technologies and Solace Systems have signed on with the Bateman Group for a full range of integrated PR and social media marketing services designed to support each company’s unique corporate communications, product awareness and thought leadership objectives. Programs will include: day-to-day PR counsel; messaging recalibration and positioning; content creation and editing services; industry analyst relations; business and trade media and blogger outreach; blog and micro-blog monitoring and response; social networks management; customer cultivation; vertical market programs; speaker placement; awards pursuits; among others.

Kapow Technologies will be serviced out of the San Francisco office by a team led by agency Vice President Bill Bourdon. From New York City, Managing Director Tyler L. Perry will lead a bi-coastal team structured to provide service to Solace Systems locations in Ottawa and California. Specific details on the new clients include:

Kapow Technologies — Based in Palo Alto, Calif., Kapow Technologies eliminates the barriers to accessing, enriching and serving enterprise and public web data, allowing Fortune 1000 companies to create high-value applications using timely, relevant web data sources with no coding required.

Solace Systems Located in Ottawa, Ontario, Canada, Solace Systems is a leading provider of content networking and messaging middleware equipment for enterprises, information providers and service providers globally.

“For Kapow Technologies to accelerate its market leadership position, we needed a PR firm with little to no learning curve,” said Ron Yu, vice president, marketing, Kapow Technologies. “Bateman Group was the only full-service PR firm that combined deep enterprise software domain knowledge with a proven track record of success working with start-ups in Silicon Valley.”

“Bateman Group demonstrated a clear understanding of our space and strong knowledge of the press and analysts who cover it,” said Larry Neumann, SVP, marketing, Solace Systems. “The Bateman team is professional, accessible and has great working chemistry with our internal team, which I consider critical to long-term success.”

About Bateman Group

Launched in 2004, Bateman Group is a full-service integrated public relations and social media marketing firm focused primarily on the technology industry. Differentiated by genuine content expertise, exceptional writing and a senior-level staffing model, the firm’s objective is to make a bigger market impact for a more select group of companies. In the last year, the Bateman Group was named one of the “Best Boutique Agencies to Work for in the U.S.” by The Holmes Report and hailed as “one of Silicon Valley’s top-tier tech agencies” by PRWEEK, two of the industry’s leading trade publications. The firm is headquartered in San Francisco with additional consultants in New York City and Boston. For more information, please visit www.bateman-group.com.

    Media Contact:
    Belinda Wong
    Bateman Group
    (415) 503-1818, ext. 26

SOURCE The Bateman Group

Source: newswire

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