Sprint Lets Soccer Fans Enjoy the Game Now

June 22, 2009

OVERLAND PARK, Kan., June 22 /PRNewswire-FirstCall/ — Sprint (NYSE: S) –
As an official sponsor of the popular 2009 CONCACAF Gold Cup(TM) tournament,
Sprint brings soccer fans closer to their favorite sport than ever before with
exclusive mobile content, available only on the Sprint Now Network(TM). For
the first time, fans can be a part of the action by experiencing full-length
live streaming of the games directly on their Sprint TV-capable phones.
Through their phones, subscribers will also have front row seats to follow
CONCACAF Gold Cup(TM) from the opening game kickoff in Los Angeles to the
finals in New York with real-time game updates about their teams playing in
the tournament, related news and tournament statistics, among other fun

Additionally, Sprint has teamed up with one of the most popular Mexican
soccer legends, Luis Roberto Alves “Zague”, to provide a one-of-a-kind
pre-game experience at select matches in some U.S. cities.

“Soccer is a way of life, not only for me but for all fans. It’s so
exciting to see how Sprint has created the perfect synergy between sports and
technology,” Zague said. “As a former soccer player, I am thankful to join a
partnership where soccer fans are able to stay connected to the game by
receiving up-to-the-minute information.”

At the games, fans can visit Sprint Mobile Experience to try firsthand how
easy it is to enjoy real-time matches on the go on a wide range of Sprint

Exclusive Sprint CONCACAF Gold Cup(TM) content

Developed in partnership with Univision Movil, only Sprint subscribers
will have exclusive access to CONCACAF Gold Cup(TM) on their phones.
Subscribers can visit sprint.com/copa on their mobile phones to enjoy:

— Live streaming of full-length games available for the first time ever
on mobile devices

    -- Video highlights of goals, top plays and commentary! (1)
    -- Text alerts for results, game reminders and the latest team news
    -- Breaking news, photo galleries and TV schedules
    -- Ringers, screensavers and fight songs

“With the CONCACAF Gold Cup(TM), Sprint continues its commitment in
solidifying partnerships that ignite our Hispanic subscribers’ passions, like
soccer,” explained Kymber Umana, Hispanic marketing manager for Sprint. “Our
ability to give our customers exclusive tournament content directly on their
Sprint mobile phone is a sure bet that they will never miss a part of the
CONCACAF Gold Cup(TM) action this summer.”

Finally, Sprint’s sponsorship includes a national television spot during
Spanish-language soccer broadcasts, as well as multiple US Hispanic-targeted
online creative banners on soccer and social networking sites and a website,
www.sprint.com/copa. Sprint pays tribute to soccer fans with an exciting and
humorous commercial titled, “‘Life or Futbol’, with Sprint you can have both,”
that can be seen via a 30-second TV spot featuring the Sprint exclusive
Samsung Instinct(R) s30(TM)(2). Existing customers will also receive
informative newsletters and emails detailing exclusive content available on
the most popular Sprint phones.

For more information about the CONCACAF Gold Cup(TM) tournament and to get
a list of all the upcoming games, visit
http://concacaf.com/competitions/goldcup/2009/history.aspx. Visit
www.sprint.com/copa to learn about Sprint exclusive content available to


Sprint Nextel offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint Nextel is widely recognized for
developing, engineering and deploying innovative technologies, including two
wireless networks serving more than 49 million customers at the end of the
first quarter of 2009; industry-leading mobile data services; instant national
and international push-to-talk capabilities; and a global Tier 1 Internet
backbone. For more information, visit www.sprint.com.


CONCACAF “The Confederation of North, Central American and Caribbean
Association Football” is one of six continental confederations of FIFA
(Federation Internationale de Football Association) and serves as the
governing body of football in this part of the world. It is composed of 40
national associations, from Canada in the north to Guyana, Surinam and French
Guyana in the south.

1) Standard text message and data rates apply. Unless a data plan is
selected, casual data rates of $0.03/kb will apply.

2) Samsung Instinct(R) s30(TM) is a trademark of Samsung Electronics
America, Inc. and its related entities.

    Media Contact:
    The Vidal Partnership
    Veronica Rodriguez (646) 356-6685


Source: newswire

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