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Experian Marketing Services Helps Companies Increase Marketing Performance With Automated Predictive Analytics

Posted on: Monday, 22 June 2009, 12:54 CDT

Today's models offer results without the labor, time and guesswork of previous technologies

SCHAUMBURG, Ill., June 22 /PRNewswire/ -- Savvy marketers understand that improving campaign effectiveness begins with better targeting. Two strategies used to accomplish this in direct-marketing campaigns are segmentation and predictive analytics.

By extracting intelligence quickly from multiple data sources and using that knowledge to make business decisions and relevant offers, companies are best positioned to enjoy a significant competitive advantage.

Previously, the use of predictive analytics has been limited to large companies with substantial budgets. Today, companies not only can build and deploy predictive models more promptly; they also can achieve the same or similar results with lower up-front investments. This intuitive, cost-effective process has brought the power of predictive analytics to many small and medium-sized companies that would otherwise not be able to leverage this application.

Experian Marketing Services latest thought provoking paper, Business Market Analyzer, Leverage automated predictive analytics to drive marketing ROI, is now available for download and discusses in greater detail:

• how to make direct marketing more relevant;
• the effect of segmentation and predictive analytics on response rates;
• the advantages of automating the predictive analytics process;
• the future impact of high-tech automation on direct marketing.

About Experian

Experian(R) is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,000 people in 40 countries worldwide, supporting clients in more than 65 countries around the world. Total Group revenue for the year ended March 31, 2009, was $3.9 billion.

For more information, visit http://www.experianplc.com.

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners.

Contact: Jennifer Marshall Experian Public Relations 1 224 698 8798 jennifer.marshall@experian.com

SOURCE Experian

Source: PR Newswire

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