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Activision's Modern Warfare(R) 2 and DJ Hero(TM) Named 'Best Of' by 2009 Game Critics Awards: Best of E3 2009

Posted on: Wednesday, 24 June 2009, 08:00 CDT

Blockbuster Titles Win 'Best Action Game' and 'Best Social/Casual Game'

SANTA MONICA, Calif., June 24 /PRNewswire-FirstCall/ -- Activision Publishing, Inc.'s (Nasdaq: ATVI) highly-anticipated Modern Warfare 2 and DJ Hero earned top honors as "Best Action Game" and "Best Social/Casual/Puzzle Game" by the Game Critics Awards: Best of E3 2009 at the annual E3 Expo, held earlier this month in Los Angeles.

The Game Critics Awards committee is compromised of an independent group of 29 writers from the leading North American media outlets that cover the videogame industry.

For Modern Warfare 2, the high-profile award continues an impressive run of E3 honors from industry publications, including:

• Best First-Person Shooter, GameTrailers.com
• Best Shooter, GameSpot
• Best Overall Shooting Game, E3 2009, IGN
• Best PlayStation 3 Shooting Game, E3 2009, IGN
• Shooter of Show, GameSpy.com
• Best of E3: Best Shooter, GamePro
• Best of E3 Shooting Game, 1UP.com

For DJ Hero, the Game Critics Award also continues a strong showing of E3 awards, including:

• Music Game of E3, GameTrailers.com
• Best of E3: Best Music Game, GamePro
• Best Overall Music/Rhythm Game, E3 2009, IGN
• Best PlayStation 3 Music/Rhythm Game, E3 2009, IGN
• Best Wii Game, GameTrailers.com

On November 10, 2009, Infinity Ward will make its return with the release of Modern Warfare 2, the most-anticipated game of the year and the sequel to the best-selling first-person action game of all time, Call of Duty(R) 4: Modern Warfare(TM), which has sold more than 13 million copies to date. (Xbox 360(R) video game and entertainment system from Microsoft, PLAYSTATION(R)3 computer entertainment system and Windows(R) PC; not yet rated by the ESRB). For more information, visit www.modernwarfare2.com.

DJ Hero delivers an all-new interactive music experience that allows players to rule the party and not only experience, but to hear music in an all-new way. With over 100 individual songs, highlighted in over 80 unique never-before-released mixes that blend genres of music, including hip-hop, R&B, pop, rock and electronica, DJ Hero delivers the most diverse and international collection of music ever assembled in a music game by incorporating anthems from legendary artists. Created exclusively for DJ Hero, the turntable controller immerses fans into the unique DJ culture and a sea of music as they utilize and master various DJ techniques including scratching, blending, cross fading and sampling, while leaving room for creative expression with a variety of effects and player chosen samples and scratches, transforming a face in the crowd into the life of the party. (Xbox 360, PLAYSTATION 3 system, PlayStation(R)2 computer entertainment systems and Wii(TM) system from Nintendo; not yet rated by the ESRB). For more information about DJ Hero, please visit djhero.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors, licensees, licensors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard's success in completing the integration of the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company's ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in the risk factors section of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

"PlayStation" and "PLAYSTATION" are registered trademarks of Sony Computer Entertainment Inc. Used with Permission.

Microsoft, Xbox, Xbox 360 and Windows are trademarks of the Microsoft group of companies.

Wii is trademark of Nintendo.

(C) 2009 Activision Publishing, Inc. Activision, Call of Duty and Modern Warfare are registered trademarks of Activision Publishing, Inc. All rights reserved. All other trademarks and trade names are the properties of their respective owners.

(C) 2009 Activision Publishing, Inc. Guitar Hero and Activision are registered trademarks and DJ Hero is a trademark of Activision Publishing, Inc. All rights reserved.

SOURCE Activision Publishing, Inc.

Source: PR Newswire

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