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Last updated on April 17, 2014 at 21:23 EDT

High Country Media Launches Fully Integrated Media Company for North American Skiers, Snowboarders, and Mountain Enthusiasts

June 24, 2009

BOULDER, Colo., June 24 /PRNewswire/ — High Country Media announced today that it has commenced operations, with a full launch of print, digital, membership, and radio properties scheduled for September, 2009.

Founded by Jamie Pentz, president, High Country Media’s major interests include the relaunch of Mountain Sports + Living magazine; a unique direct-to-consumer membership club in MtnAccess.com; and a partnership to run online operations for the website and snow report provider SnoCountry.com.

“High Country Media was started on the belief that we could strip away overhead and offer the resort and ski industry high-end but affordable, targeted media products that speak to the type of quality consumers they want to reach,” says Pentz. “The goal is to appeal to the entire demographic spectrum of mountain enthusiasts, with a special focus on the ones who live in places like Atlanta, L.A., New York, or the Mountain West.”

High Country Media’s publishing component is anchored by a redesigned and reborn magazine in Mountain Sports + Living (to be printed quarterly with a circulation of 125,000+). “It’s an honor to bring a once-cherished title to a new generation of readers,” says editorial director Marc Peruzzi. “This iteration will feature beautiful photography and the best magazine journalism our talented cast of contributors can provide. Anybody that lives to play in the mountains will appreciate Mountain Sports + Living.”

Online, High Country Media has signed a long-term agreement with SnoCountry.com forming a partnership that both promotes the sport of skiing–SnoCountry is the only ski industry trade group mandated with that very task–and offers world-class web content. “As an organization it’s SnoCountry’s job to provide the most credible daily snow reports to as many skiers, snowboarders, and weather enthusiasts as possible. And we do an excellent job of that on the radio and online,” says Tom Cottrill, president. “This partnership furthers our mission, especially online with a combined creative effort. Doug Sabanosh [Director, Digital Media], the crew at High Country Media, and the SnoCountry team will produce the most up to date and relevant commercial site to serve skiers, riders, and mountain enthusiasts.”

MtnAccess.com rounds out High Country Media’s initial offerings. By closing the gap between advertisers and consumers this unique membership program allows direct outreach to Mountain Sports + Living subscribers and club members. By opening evermore lines of communication to our consumers, MtnAccess.com delivers terrific value–they get deals–while providing a powerful tactical tool for marketers.

“Tough market conditions created an opportunity to pull back and reassess the needs of skiers, mountain enthusiasts, and the advertisers that market to them,” says Pentz. “We have assembled an incredibly talented and passionate team of professionals that shares the vision of delivering valuable integrated media assets to both consumers and partners.”

ABOUT HIGH COUNTRY MEDIA

High Country Media (www.highcmedia.com) is a national media company producing integrated brands targeted at skiers, snowboarders, and four-season mountain enthusiasts. Its major interests include ownership of the magazine Mountain Sports + Living (www.mountainsportsliving.com) and the membership club MtnAccess (www.MtnAccess.com). Additionally, High Country Media manages web operations and radio advertising sales for www.snocountry.com. High Country Media is based in Boulder, CO. For more information contact senior account manager Rob Hudson (rob@highcmedia.com).

ABOUT SNOCOUNTRY

SnoCountry Mountain Reports (www.snocountry.com), a not-for-profit service of ski industry trade association, NESAC, Inc., has provided radio and television stations, newspapers and online media outlets with snow conditions and ski reports, event and resort information since 1968. For 40 years, SnoCountry’s mission remains the same: provide media and consumers with fresh, accurate and complete information on skiing and snowboarding at resorts worldwide. SnoCountry is – by far – the world’s largest, oldest and most experienced aggregator and distributor of snow conditions and resort information. SnoCountry is based in Lebanon, NH.

SOURCE High Country Media


Source: newswire