Gore Unveils ‘Join Gore & Change Your Life’ Global Brand Campaign Showcasing Its Corporate Culture and Employment Opportunities
New Careers Initiative, Launching
The Join Gore & Change Your Life campaign, the foundation of which is a career microsite (www.gore.com/change-life), provides an inside look at Gore’s distinctive entrepreneurial environment, a non-hierarchical, team-based culture that unleashes innovation and initiative. Launching in the U.S. today, the campaign includes print and online advertising, job boards, niche websites and college career platforms. Later this summer, the campaign will expand to
The campaign shares testimonials of Gore associates and their work on successful projects, including: the development of the revolutionary ELIXIR(R) Guitar Strings for enhancing sound; the creation of the GORE HELEX Septal Occluder that changes the way doctors treat patients with a serious heart defect; and the design of CROSSTECH(R) protective barrier fabrics that change the way firefighters respond to emergencies. The ads are designed to draw potential candidates to the microsite, where they can learn about the Gore culture, search for job opportunities and apply online.
Gore is looking for the best-qualified talent that fits with its unique working environment, individuals who will excel in its collaborative setting. “Gore is not right for everyone,” said
Because Gore develops products that are based on leading-edge technologies, many opportunities at the company require specialized technical knowledge, experience and skills. “It’s critical that we continue to attract people with these qualifications while building a pool of talented workers we can hire in the future,” said
Currently, most job openings in the U.S. are in the Medical Division headquartered in