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Drive the Hispanic Digital and Print Media Industries Forward on Sept. 24 in NYC

Posted on: Thursday, 25 June 2009, 12:14 CDT

NEW YORK, June 25 /PRNewswire/ -- Portada's Third Annual Hispanic Digital and Print Media Conference, NYC, Sept. 24, (http://www.portada- online.com/conference/main.aspx?cid=2) will present an array of highly-focused panels and great networking opportunities that will drive the Latin Advertising and Media industries forward.

Under the theme "Getting it Right: Connecting with the Hispanic Consumer," more than a dozen top notch client side marketers have already confirmed their presence, including the following:

- John De Armas, VP of WorldDirect and Head of DirectTV Mas.

- Lorena Hidalgo, Manager Hispanic Marketing Wrangler/VF Jeanswear Inc.

- Javier Farfan, Lifestyle Marketing, Senior Manager, Zune, Microsoft Corp.

- Teresa Iglesias Solomon, VP Multicultural Initiatives, Best Buy

- Manny Gonzalez, Hispanic Marketing Director, Hennessy Brand - Moet - Hennessy USA

- Brian Lange, Brand Manager, SPLENDA, Multi-Cultural Marketing, Johnson & Johnson / McNeil Nutritionals

- Monica Morales, Brand Manager, Dr Pepper Hispanic Market

- Kristin Page, Multicultural Marketing Director, Macy's

- Andrea Riley, Corporate Brand and Automotive Marketing, GMAC Financial Services

- Rodolfo Rodriguez, Multicultural Marketing Director, General Mills - Hector Vallejo, Hispanic Marketing Manager, DeWalt - Teresa Wakeley, Advertising and Media Manager, Volkswagen of America

WHY YOU SHOULD ATTEND:

-- When the tail starts wagging the dog: how multicultural consumers are shaping trends and consumption for America as a whole, and what your business needs to do about it.

-- Getting a bigger bang for the buck with digital media targeting Latinos: Streaming online videos, Latin SEO, Mobile Advertising, Leveraging Social Networks and much more...

-- The Power of Local News. Why being locally relevant is crucial for National Advertisers.

-- Analysis of why print media matters more than ever in order to reach Spanish-speaking audiences

-- Networking with new prospects, clients and peers in a friendly environment in the heart of New York City.

-- Recognition of industry pioneers, innovators and their campaigns at the Hispanic Digital and Print Media Awards Luncheon.

-- Advertiser Roundtables: Share intelligence and insights with major clients and agencies. One major buy side executive will sit at each table and attendees will rotate.

REGISTRATION: Looking forward to seeing you in NYC on September 24, 2009!

Secure your spot and your ticket at early bird price today, by visiting this page: http://www.portada-online.com/conference/registration.aspx?cid=2

PREMIUM SPONSORS

The following Companies have already been confirmed as premium sponsors of the Third Annual Hispanic Digital and Print Media Conference: Alloy Access (http://www.alloy-access.com, Bronze Sponsor), Media Space Solutions (http://www.mediaspacesolutions.com, Bronze Sponsor), NxtBookMedia (http://www.nxtbookmedia.com/, Networking Function Sponsor).

For sponsorship opportunities, please call Marcos Baer at 1 212 685 4441.

SOURCE Portada

Source: PR Newswire

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