Light Reading’s xTCA Ecosystems Conference to Collocate at the Embedded Systems Conference ’09 in Boston

NEW YORK, June 25 /PRNewswire/ — Light Reading (www.lightreading.com), the leading integrated media company serving the worldwide communications industry, and Heavy Reading (www.heavyreading.com), its prestigious market research division, announced today that they will collocate their xTCA Ecosystems Conference at the Embedded Systems Conference in Boston on September 23, 2009. Both Light Reading and ESC Boston’s parent, TechInsights, are divisions of United Business Media.

The xTCA Ecosystems Conference, hosted by industry expert Rob Davidson and Heavy Reading analyst Simon Stanley, and covering the components and business issues involved in delivering commercial off-the-shelf (COTS) solutions for the converged IP network such as ATCA and MicoTCA, will also continue its partnership with six leading industry groups in the COTS space: CPTA, The Linux Foundation, OpenSAF, PICMG, SCOPE, and the Service Availability Forum.

This collocation was a natural fit, because ESC Boston, the major East Coast computer and communications systems show, did not have components and COTS programming formally integrated into its agenda. Running the xTCA Ecosystems Conference at ESC Boston exposes this communications industry business and technology content to a wider audience, as ESC Boston 2008 had 2,500 attendees of whom 31% were communications systems designers. Furthermore, sponsors of The xTCA Ecosystems Conference will have the added benefit of exhibiting on the ESC Boston show floor in the xTCA pavilion.

“Collocating at the Boston ESC Show puts our xTCA Conference on a much bigger stage, with ESC being the largest systems and components event on the East Coast,” says Joe Braue, SVP and Group Director of Light Reading.

“Having the xTCA Conference at ESC Boston adds a powerful new component covering a dynamic and growing area of the systems and components industry,” says David Blaza, Vice President of Events and Embedded Systems for TechInsights. “We’re excited about expanding our conference coverage into this area and expect that it will positively impact the quality and quantity of our attendees.”

Scheduled speakers will include Rob Davidson, who previously was a top executive at Intel’s ATCA business as well as marketing director for PICMG, the leading ATCA industry group. Simon Stanley has written and consulted extensively on xTCA issues for Heavy Reading. xTCA Ecosystems Conference sponsors include Super Platinum sponsor RadiSys and Gold sponsor ENEA.

Projected attendance is between and 100 and 150. Sponsorship and speaking opportunities are still available. Contact events@lightreading.com for more information.

    Contact
    Amy Averbook
    Light Reading
    212-600-3373
    averbook@lightreading.com

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading’s research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

About TechInsights (http://www.techinsights.com)

TechInsights is the global leader in media, marketing, and professional services for the electronics industry. We deliver results for the “Creators of Technology” — those key influencers and decision makers involved in the definition, development, protection, and commercialization of technology and related intellectual property. More than 1.1 million engineering professionals engage with our online brands — EE Times, TechOnline, DesignLines, and Embedded.com — monthly across Europe, India, Japan, Taiwan, mainland China and North America. As well, the technology community comes to our face-to-face events — the Embedded Systems Conferences and Intellectual Property Symposia — to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Finally, for those clients with a specific technology, or intellectual property objective we engage on a custom basis through our TechInsights Professional Services team — Portelligent, Sanguine Microelectronics, and Semiconductor Insights. TechInsights is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $1.6B.

About TechWeb

TechWeb (http://techweb.com/aboutus), the global leader in business technology communities, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million business technology professionals actively engage in our communities created around our global face-to-face events including Interop, Web 2.0, Black Hat, and VoiceCon; online resources like Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and Financial Technology brands; and the market leading, award-winning InformationWeek Magazine, TechNet Magazine, MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services such as next- generation performance marketing, custom media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion

* 13.3 million business decision-makers: based on # of monthly connections

About United Business Media Limited (www.unitedbusinessmedia.com)

United Business Media Limited is a leading global business media company. We inform markets and bring the world’s buyers and sellers together at events, online, in print, and with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

SOURCE Light Reading