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IndoorDIRECT Opens Los Angeles Office

Posted on: Friday, 26 June 2009, 09:00 CDT

Mandi Dyner Joins Restaurant Digital TV Company

DALLAS, June 26 /PRNewswire/ -- IndoorDIRECT, which operates a national restaurant digital TV network, has opened a Los Angeles office to sell advertising for theBITE Network, a combination of entertainment and advertising tailored to reach the 202 million Americans who visit quick-serve and fast-casual restaurants each month.

The company hired Mandi Dyner as Vice President of Sales, West Coast Region to handle companies in the area wanting to reach the 10 million people that view theBITE Network monthly at 1,000 restaurant locations in top DMAs nationwide.

She is a media industry veteran who joins indoorDIRECT from Screenvision Cinema Advertising. In her first year there, she received the company award for the most new business. Previously, she was with the ABC National Television Station group in Los Angeles for four years, where she grew revenue for the ABC Owned Station Group and the regional sports stations they represent. Before that, she was with the Disney Company at WLS-TV in Chicago. She started her career selling radio advertising.

"The West Coast is home to a wide variety of companies that will benefit from advertising on theBITE Network," said Steven Justman, President - Entertainment, Marketing & Sales for indoorDIRECT. "Mandi has the relationships, experience and market knowledge to introduce those companies to the creative opportunities to reach the highly engaged viewers of theBITE Network."

Research indicates that almost 90 percent of those eating in a restaurant showing theBITE Network noticed the dining room screens and that 55 percent of them recalled an advertisement when asked unaided.

About theBITE Network

IndoorDIRECT creates and produces theBITE Network, which airs on its LCD screens in restaurant dining rooms, providing advertisers with national reach to a highly receptive audience. TheBITE Network features entertaining and customizable content about sports, TV, movies, music, news, technology, lifestyle and family/kids topics from leading content owners such as CBS, Disney Studios, E! Network, MTV, MLB Network, NFL Network, Turner Network and Universal Studios. TheBITE Network also features scrolling text with breaking news, sports updates and local time and weather. Catch the latest from theBITE at www.thebitenetwork.com.

About indoorDIRECT

IndoorDIRECT is a powerful digital media company providing entertainment content to high-volume quick-service and fast-casual restaurant chains across the nation. IndoorDIRECT created theBITE Network -- a combination of entertainment content and advertising tailored to reach the millions of Americans who visit quick-service and fast-casual restaurant chains every month. IndoorDIRECT LCD screens are located in restaurant dining rooms, as well as a promotional board at the point-of-purchase to highlight featured menu items. The promotional network has shown proven results that about 40 percent of the customers are influenced. The company is privately held and has its headquarters in Dallas. More information is available at www.indoordirect.com.

SOURCE IndoorDIRECT

Source: PR Newswire

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