Germany’s E-Plus Group is First Service Provider to Leverage Alcatel-Lucent’s New Advertising Selection Server
and NYSE: ALU) today announced that E-Plus group (a member of the KPN group)
is now using Alcatel-Lucent’s newly launched Advertising Selection Server for
its mobile advertising offering through its subsidiary Gettings. The
Advertising Selection Server is a critical new element in Alcatel-Lucent’s
suite of digital media and advertising solutions. Providing a new level of
control in the management of mobile advertising campaigns, this new product
features advanced targeting algorithms that makes it easy for mobile service
providers to offer advertisers highly focused and impactful advertising
campaigns.
This mobile advertising solution, implemented as a hosted service, is a
key element of the Gettings business model around mobile advertising which
was developed through extensive collaboration between Alcatel-Lucent and
E-Plus group in the creation of new service features and system testing.
Gettings enables advertisers to deliver targeted mobile advertising campaigns
to all customers of the E-Plus group in an opt in model.
“Advertising must not be perceived as a nuisance. This is especially true
for ads on a mobile phone,” says
Gettings. “Mobile Advertising only works if it strictly centers around the
recipients’ interests. The hosted Advertising Selection Server, offered by
Alcatel-Lucent, is clearly contributing to fulfill such demand for customer
orientation through the Gettings offer. It also works well with our existing
system landscape.”
In the Gettings application E-Plus’ consumers choose between three
packages – S, M and L – where they will receive between 10 and 25 mobile ads
per week. The Advertising Selection Server enables users to provide their
preferences so they receive only mobile ads that interest them – both
enhancing their experience and providing advertisers with a higher value,
more targeted campaign.
Using the Advertising Selection Server, service providers receive unique
access to consumers through subscriber profile information, and can address
the growing mobile advertising market of which the U.S. segment alone is
expected to grow from
The Advertising Selection Server provides mobile service providers with a
single platform that is able to deliver via SMS, MMS and WAP a mix of push
and pull targeted advertising campaigns tailored to an individual
subscribers’ opt in preferences. The Advertising Selection Server also offers
a unique interface for inventory and campaign management and acts as a single
front-end for advertising players and features a suite of APIs for tight
integration with third party services, profiling, and billing systems. The
Advertising Selection Server is generally available worldwide as a turnkey
product as well as a hosted service.
“With the new Advertising Selection Server Alcatel-Lucent continues to
provide our customers with new ways to maximize the value of their previous
investments and to have a sustainable revenue stream for the foreseeable
future,” said Rik Missault, Vice President of Alcatel-Lucent’s Digital Media
and Advertising activities. “Our focus now is to enable our customers to
participate in new revenue streams via new services or by entering
non-traditional market segments.”
The Advertising Selection Server supports Alcatel-Lucent’s broader
personalized content and advertising strategy, which is geared toward
enabling the delivery of relevant, interactive and personalized advertising
to consumers over communications networks of all kinds. Through a variety of
initiatives, Alcatel-Lucent is increasing the value and quality of service
provider advertising inventory through personalized, interactive,
permission-based marketing, helping advertisers reach the right person, with
the right message, on the right device at the right time. With innovative
digital media formats, Alcatel-Lucent is enabling relevant conversations
between consumers and brands that follow the consumer to the screen of their
choice.
About the Alcatel-Lucent Advertising Selection Server
The Alcatel-Lucent 5931 Advertising Selection Server is a platform that
enables service providers to deliver rich, profile-targeted advertising
across to mobile devices based on individual subscriber profiles and
preferences. It provides a unique interface for inventory and campaign
management and acts as a single platform to support both push and pull
advertising campaign.
More information:
For more information on the AdSS please click here
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For more information on Alcatel-Lucent Personalized Content and
Advertising solutions click here
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About Alcatel-Lucent
Alcatel-Lucent (Euronext Paris and NYSE: ALU) is the trusted partner of
service providers, enterprises and governments worldwide, providing solutions
that to deliver voice, data and video communication services to end-users. A
leader in fixed, mobile and converged broadband networking, IP technologies,
applications and services, Alcatel-Lucent leverages the unrivalled technical
and scientific expertise of
powerhouses in the communications industry. With operations in more than 130
countries and the most experienced global services organization in the
industry, Alcatel-Lucent is a local partner with a global reach.
Alcatel-Lucent achieved revenues of
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information, visit Alcatel-Lucent on the Internet:
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SOURCE Alcatel-Lucent