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Select Comfort Partners With Fluid Music Canada's Trusonic(R) to Provide Custom Music Program for Retail Locations

Posted on: Tuesday, 30 June 2009, 04:00 CDT

LA JOLLA, Calif., June 30 /PRNewswire-FirstCall/ -- Fluid Music Canada's Trusonic, Inc. (TSX: FMN), a leading provider of Internet-delivered music and messaging services for retailers, today announced that Select Comfort Corporation (Nasdaq: SCSS), the nation's leading bed retailer, has chosen Trusonic to provide it with a custom background music and messaging solution.

Trusonic will develop a custom music program for Select Comfort for use in its retail locations throughout the United States. Specifically tailored to enhance the Select Comfort in-store experience, the music includes selections from the Trusonic Artists' Ambient, Jazz, Vocals and World series of music.

Lorne Abony, chief executive officer of Trusonic, said, "Trusonic is excited to be partnering with Select Comfort, another leading national brand. Specifically, we're eager to work with Select Comfort to further enhance the company's already high-quality customer experience."

About Trusonic, Inc.

As a leading provider of Internet-delivered business audio services, Trusonic provides custom music and messaging to retail, hospitality and general business environments in more than 100 countries. Many of the largest chains and boutique brands in the world trust Trusonic to enhance their brand image at their locations. Trusonic has the largest library of Major Label and Directly Licensed Artist music from which to create custom music programming for its clients. Trusonic has delivered and validated through reports the delivery of more than 1 billion in-store and on-hold messages across its audio network. Trusonic also provides complete audio system solutions, including the Trusonic Media Player, through its national network of sales and service locations. For more information, visit: www.trusonic.com or email Mark Elfenbein at mark@trusonic.com.

About Select Comfort Corporation

Founded more than 20 years ago, Select Comfort Corporation is the nation's leading bed retailer(1). Based in Minneapolis, the company designs, manufactures, markets and supports a line of adjustable-firmness mattresses featuring air-chamber technology, branded the Sleep Number(R) bed, as well as foundations and sleep accessories. Select Comfort(R) products are sold through its approximately 440 company-owned stores located across the United States; select bedding retailers; direct marketing operations; and online. To learn more about the Sleep Number bed, visit www.sleepnumber.com or www.beds.com.

(1) Top 25 Bedding Retailers, Furniture/Today, August 2008.

SOURCE Fluid Music Canada's Trusonic, Inc.

Source: PR Newswire

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