YuMe to Begin Monetizing Embedded Player Network via Online Video Ads for msnbc.com

June 30, 2009

America‘s #1 News Site to Monetize Embedded Player Network; Turns to YuMe for Video Ad Serving, Sales

REDWOOD CITY, Calif., June 30 /PRNewswire/ – YuMe, the first dedicated video ad network and provider of the leading video ad management platform ACE, announced today that it has been selected by msnbc.com to act as the exclusive ad serving platform for its embedded video players. YuMe’s ACE video advertising platform will power the ads on all of msnbc.com’s embedded video players across the Web, helping to monetize premium online properties including TODAYshow.com, the online home of the #1 morning program, and Nightly.msnbc.com, home to “NBC Nightly News with Brian Williams,” the #1 network evening newscast.

“From the moment we rolled out embedded video, consumers all over the web have been discovering and experiencing all of the great video content that msnbc.com has to offer,” said Kyoo Kim, VP of Sales at msnbc.com. “By tapping into YuMe’s targeting and ad optimization capabilities, we can monetize those video experiences. And marketers, who previously shied away from viral video, can now associate themselves with msnbc.com’s quality, trusted content and take advantage of viral distribution.”

Msnbc.com’s fuller spectrum of news, information and entertainment offerings attracts one of the most affluent and influential audiences on the Web. According to @Plan’s Summer 2008 report, msnbc.com’s users are more likely than most Internet users to earn a high income and own a stock portfolio. Every video on msnbc.com contains an embed code that consumers can use to add the video to their own websites, blogs and social network profiles. Since users choose to embed the videos that they think will be most interesting to the visitors of their sites, the videos on msnbc.com’s embed network draw particularly engaged audiences which can now be further monetized with the help of YuMe’s ad serving platform and premium video ad network.

“Msnbc.com has a valuable and highly engaged audience watching its embedded videos all over the Web,” said Michael Mathieu, CEO of YuMe. “YuMe’s powerful ad platform has the targeting, optimization, and reporting capabilities that publishers need to get the most out of content embedded on thousands of sites throughout the Web. Msnbc.com’s sales force will also be able to take advantage of the broad range of video ad formats YuMe supports.”

YuMe will also sell unsold inventory from msnbc.com’s embed player network as part of the YuMe ad network. Representing more than 500 publishers serving more than 500 million monthly video streams, the YuMe network lets advertisers buy online video at a national scale while taking advantage of YuMe’s industry-leading targeting and optimization capabilities and transparent campaign reporting. YuMe is excited to partner with msnbc.com to explore ways to monetize its embedded video players and to extend its ad network’s footprint with msnbc’s premium content.

About YuMe

YuMe is the first dedicated video advertising network and provider of the leading video ad management platform ACE. With 500+ publishers, more than 500 million video streams and 63 million unique viewers per month, the YuMe network provides both audience scale and quality reach for advertisers. The YuMe ad management platform ACE gives publishers and advertisers the unprecedented ability to identify, classify, and track content to ensure brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms-Web, downloads, mobile, and IPTV. Key YuMe innovations include the first cross-platform ad solution and the ability to serve multiple ad formats and placements through a single, unified system. YuMe is a privately held company headquartered in Redwood City, CA and backed by Khosla Ventures, Accel Partners, BV Capital and DAG Ventures.

For more information, visit YuMe’s website at www.yume.com and the take2video blog at www.yume.com/blog.

About msnbc.com

Msnbc.com delivers a fuller spectrum of news. Drawing on its award-winning original journalism, NBC News heritage, trusted sources and Microsoft’s advanced technologies, the site presents compelling, diverse and visually engaging stories on the consumer’s platform of choice. Based in Redmond, WA, msnbc.com is a joint venture of Microsoft (Nasdaq: MSFT) and NBC Universal (NYSE: GE). According to Nielsen Online, msnbc.com was the number one Current Events and Global News site with more than 40 million unique visitors in October, 2008.


Source: newswire

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