YuMe to Begin Monetizing Embedded Player Network via Online Video Ads for msnbc.com
America‘s #1 News Site to Monetize Embedded Player Network; Turns to YuMe for Video Ad Serving, Sales
“From the moment we rolled out embedded video, consumers all over the web have been discovering and experiencing all of the great video content that msnbc.com has to offer,” said
Msnbc.com’s fuller spectrum of news, information and entertainment offerings attracts one of the most affluent and influential audiences on the Web. According to @Plan’s Summer 2008 report, msnbc.com’s users are more likely than most Internet users to earn a high income and own a stock portfolio. Every video on msnbc.com contains an embed code that consumers can use to add the video to their own websites, blogs and social network profiles. Since users choose to embed the videos that they think will be most interesting to the visitors of their sites, the videos on msnbc.com’s embed network draw particularly engaged audiences which can now be further monetized with the help of YuMe’s ad serving platform and premium video ad network.
“Msnbc.com has a valuable and highly engaged audience watching its embedded videos all over the Web,” said
YuMe will also sell unsold inventory from msnbc.com’s embed player network as part of the YuMe ad network. Representing more than 500 publishers serving more than 500 million monthly video streams, the YuMe network lets advertisers buy online video at a national scale while taking advantage of YuMe’s industry-leading targeting and optimization capabilities and transparent campaign reporting. YuMe is excited to partner with msnbc.com to explore ways to monetize its embedded video players and to extend its ad network’s footprint with msnbc’s premium content.
YuMe is the first dedicated video advertising network and provider of the leading video ad management platform ACE. With 500+ publishers, more than 500 million video streams and 63 million unique viewers per month, the YuMe network provides both audience scale and quality reach for advertisers. The YuMe ad management platform ACE gives publishers and advertisers the unprecedented ability to identify, classify, and track content to ensure brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms-Web, downloads, mobile, and IPTV. Key YuMe innovations include the first cross-platform ad solution and the ability to serve multiple ad formats and placements through a single, unified system. YuMe is a privately held company headquartered in
Msnbc.com delivers a fuller spectrum of news. Drawing on its award-winning original journalism, NBC News heritage, trusted sources and Microsoft’s advanced technologies, the site presents compelling, diverse and visually engaging stories on the consumer’s platform of choice. Based in